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学生对 Università Bocconi 提供的 Management of Fashion and Luxury Companies 的评价和反馈

4.7
6,169 个评分

课程概述

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

热门审阅

LN

Apr 19, 2020

Excellent Course! Love how you can study at your own pace. It provides an abundance of information for both fashion & luxury management as well as building your own fashion &/or luxury brand.

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

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626 - Management of Fashion and Luxury Companies 的 650 个评论(共 1,468 个)

创建者 Mariyam

Oct 9, 2020

i really liked the course and way of teaching learned too many new things

创建者 Luciano M S

Sep 15, 2018

Excellent course from the top Italian university, the Bocconi University.

创建者 Cheryl C

Dec 20, 2017

Thoroughly enjoyed the contents of this course and the learning material.

创建者 GABRIEL P

Feb 6, 2024

It is a very insightful course, and the teachers are very knowledgeable.

创建者 Aida G P T

Oct 14, 2022

I enjoyed the content of the course and the quality of the information!

创建者 Yousuf A M

Sep 2, 2021

It was realy great to learn management of Fashion and Luxury Companies !

创建者 Bhavna A

Jun 6, 2020

an excellent course that updates you about the industry. Thanks Coursera

创建者 Wong C H

Apr 25, 2020

This course is worth to learn to increase my brand management knowledge.

创建者 Maria B L d F M

Feb 16, 2020

Excellent course with an incredible pedagogical method. I wait for more!

创建者 BySan M

Feb 9, 2016

Very well explained course... All about fashion and its business models.

创建者 marcos m

Sep 25, 2023

Amazing content. Corresponds to what was proposed, exceeds expectations

创建者 l.v.x _

Dec 5, 2020

So much useful to gain knowledge, good teaching and easy to understand.

创建者 CONSTANZA D P D C

Oct 25, 2020

Very good course! Very informative and they give great material for it.

创建者 Vanessa A S

Sep 21, 2020

Great and easy understanding of the Fashion Industry and its variables.

创建者 Natalia G

May 2, 2019

I just love the way the professors teach and show you every concept! :)

创建者 Divyata R

Nov 19, 2017

One of the best course so far. It makes sure that you learn everything.

创建者 Fedorovich A

Nov 2, 2015

Adore this course, wish it would be more courses connected with fashion

创建者 shruti k

Apr 7, 2022

Really great course to learn more about luxury and fashion businesses

创建者 Pareena P

Aug 2, 2020

This course gives a lot of knowledge about Fashion and Luxury Fashion.

创建者 Clara M

Jul 5, 2020

Really well structured, interesting and worth dedicating your time to.

创建者 Antonella M

Feb 12, 2019

I have enjoyed, now I have a different vision about Fashion and Luxury

创建者 Diana R

Mar 1, 2016

Please do more courses like this It explain a lot about this industry.

创建者 Marek W

Jul 16, 2023

Very interesting, a little bit outdated, but with amazing interviews.

创建者 BHAGYASHREE D B

Sep 24, 2020

This course is best.. I learn many things about fashion brands luxury