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学生对 IE Business School 提供的 Market Research and Consumer Behavior 的评价和反馈

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4,843 个评分

课程概述

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

热门审阅

S

Apr 9, 2020

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

DV

Oct 18, 2018

This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

筛选依据：

801 - Market Research and Consumer Behavior 的 825 个评论（共 1,047 个）

创建者 Akash K

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Jul 11, 2021

good learning

创建者 Thirugnanam M

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Sep 20, 2020

It's helpfull

创建者 Vrunda V C

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Jan 31, 2022

Very Useful.

创建者 Jayant J

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Mar 30, 2021

great course

创建者 Bhongade S N

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Jul 31, 2020

It was great

创建者 T H S

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Mar 22, 2018

just amazing

创建者 Sergio R C

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Jul 14, 2021

Nice course

创建者 AKSHIT G

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Apr 18, 2021

good course

创建者 Daniela P

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Jul 20, 2020

Good course

创建者 Devjyoti B D

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May 30, 2020

Nice Course

创建者 Mishab 7

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May 9, 2020

Good course

创建者 Gaurav S

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Sep 8, 2020

Very good

创建者 satish b d

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May 8, 2020

Excellent

创建者 yerubandi v v s y v v

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Apr 30, 2020

Very good

创建者 satyanarayana d

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Apr 25, 2020

very good

创建者 Priyanshu J

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Jul 28, 2020

nice one

创建者 tanzim r

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Apr 11, 2020

great1

创建者 Francisco G

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Sep 27, 2022

good

创建者 Muhammad R

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Jan 29, 2022

good

创建者 GOKULKRISHNAN L

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Nov 28, 2020

nice

创建者 MALATHI.S

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Nov 28, 2020

nice

创建者 dilip s

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Nov 19, 2020

good

创建者 MOHAMMED M K

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Sep 24, 2020

good

创建者 Prince A

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Sep 18, 2020

Good