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学生对 IE Business School 提供的 Market Research and Consumer Behavior 的评价和反馈

4.4
4,843 个评分

课程概述

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

热门审阅

NS

Jun 28, 2020

Nice and systematic presentation of the contents help to gain the knowledge to anyone.Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.

PK

Nov 25, 2020

The course was very helpful. It helped me refresh all my consumer behavior knowledge and addressed my blurred area of market resarch as a whole. The key was the detail explanatory videos.

筛选依据:

1026 - Market Research and Consumer Behavior 的 1047 个评论(共 1,047 个)

创建者 Arturo A P

Jun 30, 2019

The course is terrible, no clear ideas, bad pronunciation and the title sometimes do not have a clear timeline or relevance between videos

创建者 Ni C

Mar 8, 2020

The lectures are very disorganized and logical stream are not clear. The information is theoritical and examples are not always relevant.

创建者 Pippa S

Oct 24, 2019

Especially in class #4, lot of dense abstract definitions without context. The quizs also seemed design to confuse instead of reinforce.

创建者 Natalia P

Mar 18, 2019

Really not the best course. Mistakes, no structure, has nothing or very little to do with the reality of Consumer and Market Research.

创建者 Karen G B B

Jan 24, 2020

I found the teacher does not organise thoughts. Many subjects were left in the sky or even not mentioned or explained.

创建者 david d

Feb 17, 2017

The course content is really poor, I do not recommend this course if you are actually interested in learning anything.

创建者 Ancuta B

Sep 28, 2016

Very theoretical, lack of clear structure and arguments, sadly, one of the weakest courses I've seen on Coursera.

创建者 AJAY R

Sep 19, 2020

Very poor quality or content and way of teaching. The instructor is not confident enough himself to teach.

创建者 Pau J

Feb 17, 2021

Terrible professor. I get the impression he has absolutely no idea of what he is talking about

创建者 suwarn p

Nov 15, 2020

Very incoherent structure. Just list of things been doled out without any large context

创建者 Deborah R

Jan 9, 2019

Very poor content. Poorly explained, basic and boring. Had to drop out.

创建者 KONSTANTINOS S

Nov 22, 2021

Multiple effort for understanding the topic and the instructor

创建者 Pankaj K K

Oct 23, 2016

concepts on prospect theory is not explained correctly

创建者 Temitayo E

Apr 11, 2019

Ok tutor, but very badly constructed quiz questions.

创建者 Amr H

Jun 14, 2021

i cant understand any things from this course

创建者 София К

Nov 28, 2024

Жахливо що не відразу видається сертифікат

创建者 Мария В

May 10, 2024

So much talking and no value...

创建者 Melika M

Sep 27, 2024

bad and understandable accent

创建者 Ricardo B M G

Nov 29, 2018

terrible dumbed down stuff

创建者 Meihui Z

Mar 11, 2021

too simple and abstract

创建者 Viktor K

Jul 30, 2021

No practical use.

创建者 Ekaterina E

Oct 21, 2023

awful