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学生对 University of Illinois Urbana-Champaign 提供的 Developing a Marketing Mix for Growth 的评价和反馈

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731 个评分

课程概述

In this course, you will further examine how businesses create value for customers. In Developing a Winning Marketing Strategy, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and to communicate marketing decisions. This will enable you to see “marketing in action” in the business world. You will be able to: • Define all elements of the marketing mix and explain the role each element plays in creating value • Compare different pricing models • Evaluate the use of different channels of distribution by existing businesses • Critique advertising execution • Create a persuasive advertising piece This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

JB

Feb 25, 2018

Wonderful class and Hayden Noel is amazing and engaging professor. I learned so much about marketing, but also about how to engage my audience. I would take any class that Professor Noel teaches.

ED

Feb 20, 2021

Great course with great content, offered by prof Noel which is a great instructor and explains the concepts slowly and with stories and examples so that they stick with you for a long time.

筛选依据：

51 - Developing a Marketing Mix for Growth 的 75 个评论（共 141 个）

创建者 THIRUMOORTHI R R

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Dec 29, 2019

It gives good knowledge about basics of customer behavior .

创建者 Pierre B

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Mar 12, 2017

Great Class. I learned a lot of about marketing management.

创建者 JADHAV M B

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Jun 16, 2023

its helping me to learn many new things from this course

创建者 John Y

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Apr 10, 2021

This course was easy to follow and used relevant examples.

创建者 Fashionista

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Oct 9, 2019

Excellent learning. Prof. Hayden Noel is just fantastic.

创建者 SUNIL C

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Apr 24, 2022

Excellent Course for learning Marketing Mix for Growth.

创建者 PRIYA O

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Nov 25, 2021

Professor Hayden noel is the best teacher in Coursera

创建者 KOTHA V V

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Jun 12, 2020

It was nice teaching which helped learning the course

创建者 Joe F

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Sep 23, 2019

Very interesting course with relevant course material

创建者 Ali D

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Jun 28, 2024

A valuable course that has benefits for my career.

创建者 Mohamed A A

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Sep 29, 2020

Excellent course with simple language and material

创建者 Bang e

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Jul 5, 2020

Superb lectures and I love it. Thanks Professor

创建者 061_SWAPAN G

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Nov 23, 2021

Great course man , keep the good train rolling

创建者 Arshyaa S

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Oct 6, 2022

Very good learning and enjoyable experience

创建者 Muhammad S K

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Oct 5, 2018

This was the best course of the MBA, period!

创建者 Alain C

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Jul 26, 2021

Excellent review of the basics of marketing

创建者 Winnie M

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Oct 6, 2020

very useful class, the instructor is great.

创建者 Kevin O

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Oct 15, 2018

Excellent! The best Marketing course online

创建者 SAGAR S

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May 5, 2022

VERY INTERESTING COURSE AND KNOWLEDGEABLE.

创建者 Wolfgang G

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Feb 8, 2018

Very practical and logical way of teaching

创建者 Emeka J E

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Oct 8, 2018

Great course. I will recommend it always.

创建者 Whitney H

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Jun 8, 2020

Had its difficulties but i enjoined it..

创建者 Sunanda V J

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Feb 5, 2025

excellent course and amazing instructor

创建者 Noah M

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Sep 16, 2020

Great energy and amazing information!

创建者 Digvijay

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Apr 25, 2018

Fantastic course! Fabulous teachers!