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学生对 Copenhagen Business School 提供的 An Introduction to Consumer Neuroscience & Neuromarketing 的评价和反馈

4.7
3,488 个评分

课程概述

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

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PL

Jun 23, 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

WW

May 12, 2025

The instructor provided valuable insights and explained complicated terms into simple phrases. This course explained neuromarketing so well that it's understandable for an average person interested.

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226 - An Introduction to Consumer Neuroscience & Neuromarketing 的 250 个评论(共 888 个)

创建者 Dia P

May 18, 2020

I had a great time during this course! It was a great learning experience. It deepened my interest in the field of consumer behavior for sure.

创建者 Gerardo B R

Apr 28, 2020

The course was very insightful, well paced, great instructor, very graphical examples and real live feedback throughout the various interviews

创建者 Pele D D

Feb 6, 2022

very interesting, very good teachers ,I like very much. I am naval architect my first qualification but I am working in marketing long time.

创建者 Muhammad B

Jul 3, 2020

For anyone really interested, do not miss the readings. Read everything that is provided, it's a must for getting the most out of this course

创建者 Priscila T

Jan 20, 2022

Curso excelente, além de explicar conceitos, nos traz exemplos de experimentos e entrevistas. Aprendi e absorvi muita coisa importante aqui.

创建者 Miguel A M

Sep 30, 2020

Great class, I would like it to have a harder method of grading at the end. but it was a great introduction to Neuromarketing, very helpful

创建者 Giorgia B

Mar 5, 2019

I loved it. It's full of new information and subject to study further. Personally I would have added even more case studies to the lessons,

创建者 Cecil V

Mar 1, 2021

I loved everything about this course. Great Prof, great material, great learning pace. I am excited to take another neuromarketing course!

创建者 Vedha B

Oct 1, 2020

This course seemed a bit difficult initially but was made simple and interesting with all the lecture videos, case studies and interviews.

创建者 aish

Jun 10, 2020

A wonderful course for with very informative interview sessions of business leaders and researchers.

My first step towards neuromarketing.

创建者 Mikael A

Nov 5, 2016

Finally a course on the subject, good insights and format with short videos on theory mixed with interviews with experts within the field.

创建者 Kayra C

Aug 5, 2017

Great! it was perfect for me. many really interesting videos and reading materials to fully understand what neuromarketing is all about.

创建者 Andrea B

Sep 10, 2020

Interesting and complete course; i really recommend to all the people that are interest to start to understand the Neuromarketing world.

创建者 Oluwatosin F

Jun 26, 2025

This is a great course! It’s simplified, yet insightful. Anyone can fully understand it without necessarily having science background.

创建者 Sanjoy B

Feb 6, 2024

The content compilation is very thoughtful. This field is going to be heard much more in near future. The Professor is amazing. Thanks

创建者 Kjell G

Nov 30, 2016

I had just sent a very positive review. I like to add that the discussion on ethics and laws after the course was finished were great.

创建者 Froni H

Mar 19, 2019

Excelente curso para estudiantes que están empezando a incursionar en este tema. La explicación de todos los temas es bastante clara.

创建者 Hamid S

May 28, 2017

Thank you very much. A great course. Wish you would also provide a full specialization program related to Neuro Marketing Management.

创建者 Elena S

Jul 16, 2020

Than you for such a comprehensive and easy to understand course! Clearly gives you an idea what neuroscience and neuromarketing are.

创建者 Ana Q

Mar 25, 2018

It was a very interesting course, where I learned a lot of new things and I still want to learn more about it. Thank You very much!!

创建者 Wilmer G

Apr 19, 2022

Excelente curso!!!

apremder en la forma correcta ccomo el neuromarketing se apodera de la toma de desicion de compra del consumidor.

创建者 Supratim B

Mar 9, 2019

A very good course! The study materials provided were excellent. Recommended if you want to have an introduction to neuromarketing.

创建者 Ashish K

Apr 6, 2018

This is a brilliant course for the beginners. Gives a lot of insights and the best part is, you can complete it in just five weeks.

创建者 Elena G Á

Jun 27, 2017

Highly recommended. Very interesting and enjoyable. You would get the basic notions about neuromarketing and consumer neuroscience

创建者 Daniel M

Jun 8, 2021

This is an incredible course, full of knowledge and the professor is a really nice teacher, he domains perfectly all the topics.