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学生对 Copenhagen Business School 提供的 An Introduction to Consumer Neuroscience & Neuromarketing 的评价和反馈

4.7
3,488 个评分

课程概述

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

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PL

Jun 23, 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

WW

May 12, 2025

The instructor provided valuable insights and explained complicated terms into simple phrases. This course explained neuromarketing so well that it's understandable for an average person interested.

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151 - An Introduction to Consumer Neuroscience & Neuromarketing 的 175 个评论(共 888 个)

创建者 Beyza A

Oct 31, 2020

This was really good experience for who interested in consumer neuroscience. If you wonder how brain works in marketing how human's made decision you join this course :) Thank you all of this course Thomas Ramsoy

创建者 Mukul B

May 10, 2020

Excellent course....Goes beyond the rationale of rational mind and exposes us to truth behind human decision making process. Would like have little advance course on this to cement my knowledge of neuromarketing.

创建者 Siddhant V

Apr 16, 2020

It's a very useful and interesting course and the information shared in this course is about Neuro Science and about Sensory Marketing and also things are shared about People's Emotions,Feelings,Liking and Wants.

创建者 SANAT K D A

Sep 10, 2024

Great Insights into Neurosciences & Neuromarketing. This is certainly going to be one of the incoming subjects for marketeers and advertisers. Thank You Prof T Z Ramsey for Introducing this subject to learners.

创建者 Däni L

Nov 19, 2019

Great course. As a marketing professional one needs to look into the core essence of marketing. The journey in this area certainly continues. Dr. Ramsoy has awakened my apetit to dive more deeper in this topic.

创建者 Fidel C

Jul 21, 2020

Pretty well structured, powerful concepts and ideas to go deep on Neuromarketing field. I strongly recommend it to those professional who want to understand the basis and general framework of Neuromarketing.

创建者 AM

May 2, 2017

Great Course - just one of the elements, the interview with the gentleman from Loews Innovation Labs was pretty lame. I don't think he had much content to share, and he sounded as if he's arrived in life!

创建者 Oktay G

Jan 24, 2023

Waowww, this was a fantastic course. I learned a lot in that discipline. Thanks for the best efforts, I enjoyed it a lot. The materials were amazing, and the speaker is good. The interviews were perfect.

创建者 MARISOL V G

Jun 7, 2020

This course allowed me to know and implement the techniques related to neuromarketing. I liked th relationship and the studies that are currently being carried out and discrepancies that can be found.

创建者 rjra4

Feb 14, 2021

Un curso con excelente contenido tanto visual y articulos cientificos muy interesantes.. tanto fue el impacto a nivel personal que me motivo a optar en el corto plazo en un master en Neuromarketing..

创建者 Wal.e

May 13, 2025

The instructor provided valuable insights and explained complicated terms into simple phrases. This course explained neuromarketing so well that it's understandable for an average person interested.

创建者 Сергій

Oct 26, 2022

an interesting and informative course filled with interesting interviews that explains the algorithm for visual perception of the world around us and the formation of various decisions in the mind

创建者 Andrea M M

Nov 23, 2020

El curso me pareció muy interesante y lleno de conocimientos acerca de neurociencias, estoy muy contesta de haberlo concluido, me quedo con demasiados aprendizajes, superando mis expectativas.

创建者 Tan K M

Jul 5, 2020

Great course on this emerging technology on the areas of the brain and decision making process , would be good if there is a summary of these long interviews instead, and more interactive work

创建者 Mohit P

Jul 15, 2018

Great course if you are a beginner in the domain of neuromarketing. Explained in a very simple language. Will definitely recommend it to anyone who wants to start learning about neuromarketing

创建者 Karol S

Sep 19, 2023

Interesting for people like me who discover things which has already been discovered! Great for the start to get familiar with commercial-acadamic vision of progress in this particular field

创建者 Dominic F

Mar 31, 2021

Very insightful course on the fundamentals of Neuromarketing and Neuroscience. Excellent presentations and concise learning opportunities for practical knowledge and useful implementation.

创建者 Joel B

Oct 8, 2024

Hello form Ethiopia 🇪🇹 Lenovo brand importer MARTHA EXPRESS I find it very userfull i recomend others also to take neuromarkating toolbox specialization course you will find up there.

创建者 Sriram A P

Nov 22, 2019

Very interesting and detailed study of consumer behavior. The concepts were understandable and many new things, methods and concepts were explained in this course. It was really helpful.

创建者 Samuel B

May 26, 2020

It was a great course, with a lot of relevant information that met my expectations. Thank you very much, Coursera, Dr. Ramsoy, his colleagues, and CBS, for this small, but awesome ride.

创建者 clau “ G

May 30, 2025

excelente curso de Neurociencia del consumidor, muy buenos exponentes e invitados, super completo, abarca desde la psicología emocional, hasta derechos y ética del consumidor. Gracias!

创建者 Simone F

Nov 1, 2021

Sold as "beginner level" but the course offer a very good knows and skills with very attention in all the areas of the course, from ethic criterias to neuroscinse references. Awsome!

创建者 Marco M

Feb 25, 2019

Excelente curso. Me encantó todo el material al que pude tener acceso. Lo recomiendo ampliamente ya que es un tema sumamente actual e importante para los profesionales del Marketing.

创建者 Margarida A

Sep 10, 2017

Good coverage of the different areas and state of the art of neuroscience. Great examples and presentation of studies allow students to link to scientific concepts to daily pratice.