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返回到 Positioning: What you need for a successful Marketing Strategy

学生对 IE Business School 提供的 Positioning: What you need for a successful Marketing Strategy 的评价和反馈

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974 个评分

课程概述

Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan. In this course - the second in our Marketing Strategy Specialization - IE professor Ignacio Gafo will guide you through the essential stages of this key marketing process, starting with the basic elements that you will require and deciding on the market segmentation and marketing. The course progresses to examine the key market trends that you will encounter and will provide you with a handy practical toolbox of skills. The course features interviews with industry professionals as well as on location videos where we quiz members of the public on their attitude towards this key concept. After this course you will be in no doubt of where to position your product and which segment you are going to attempt to attract....

热门审阅

NM

Dec 20, 2016

Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.

LO

Feb 7, 2018

It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys

筛选依据：

76 - Positioning: What you need for a successful Marketing Strategy 的 100 个评论（共 200 个）

创建者 Sankar A

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Mar 11, 2018

Very Good and useful Program guiding the s

创建者 Abhijit D

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May 26, 2020

thank you for this course . great content

创建者 JESUS A P O

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Jun 30, 2022

Muy buen material, me gusto el contendio

创建者 rakesh s

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Sep 24, 2018

very good course to learn. Good insights

创建者 Apurva V

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Oct 26, 2018

Good Detailed & very informative course

创建者 risthauly a

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May 14, 2024

Really insightful for non-marketers

创建者 Azeem I

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May 20, 2018

Great course and learning source.

创建者 Jacobo S

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Nov 10, 2020

Back to basics! but still great

创建者 Ciro U

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Jul 22, 2019

Very good content and process

创建者 Abir G

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Sep 21, 2023

An awesome MOOC to complete.

创建者 Natasha T

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Nov 19, 2016

Great course for marketers!

创建者 Dr. S A

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May 12, 2020

Increase conceptual Skills

创建者 Malaz E

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Jul 4, 2023

very informative course

创建者 Valarmathi .

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Nov 2, 2020

Thank you so much sir.

创建者 Ferdinia r

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Jul 1, 2022

amazing presentation!

创建者 SANDRA F C P

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Jul 8, 2022

Fue muy interesante

创建者 Ashutosh k y

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Sep 28, 2020

excellent course

创建者 Sushil K

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Oct 7, 2018

excellent course

创建者 charles t

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Feb 24, 2018

fantastic course

创建者 José L O E

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May 5, 2020

very insightful

创建者 SRIJAN D

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Apr 9, 2020

Extremely good!

创建者 Trung L H

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Jul 21, 2021

it is helpfull

创建者 SANDEEP K

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Sep 7, 2020

Good learning.

创建者 Bernardo R

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Oct 29, 2017

Great content!