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学生对 IE Business School 提供的 Positioning: What you need for a successful Marketing Strategy 的评价和反馈

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974 个评分

课程概述

Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan. In this course - the second in our Marketing Strategy Specialization - IE professor Ignacio Gafo will guide you through the essential stages of this key marketing process, starting with the basic elements that you will require and deciding on the market segmentation and marketing. The course progresses to examine the key market trends that you will encounter and will provide you with a handy practical toolbox of skills. The course features interviews with industry professionals as well as on location videos where we quiz members of the public on their attitude towards this key concept. After this course you will be in no doubt of where to position your product and which segment you are going to attempt to attract....

热门审阅

NM

Dec 20, 2016

Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.

LO

Feb 7, 2018

It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys

筛选依据：

101 - Positioning: What you need for a successful Marketing Strategy 的 125 个评论（共 200 个）

创建者 Le N

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Feb 3, 2019

Great course!

创建者 ABU S M

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Sep 25, 2020

nice course

创建者 Shashavalli P

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Oct 5, 2018

Good course

创建者 Syazwana M

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Jan 29, 2021

Best one!

创建者 Baldeo P

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Jan 24, 2021

Excellent

创建者 Apurbo D

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Dec 31, 2020

Excellent

创建者 MS. C J A C

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Jun 17, 2020

Excellent

创建者 Ajay s

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Mar 27, 2018

very good

创建者 Nirvan A

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Sep 8, 2020

Awesome

创建者 Sharon M B S

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Nov 1, 2024

genial

创建者 Prashant S

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May 27, 2019

Compac

创建者 Ahlam M A

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Oct 26, 2024

رووعه

创建者 Utsab S

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Aug 4, 2023

Good

创建者 Deleted A

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Feb 10, 2022

good

创建者 SASANKA S

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Oct 22, 2020

good

创建者 Roopa s

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Oct 19, 2020

Good

创建者 �SADHARAN G

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Aug 4, 2020

good

创建者 Maradona S

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Oct 8, 2018

Good

创建者 DYNA S A

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Dec 3, 2024

ok

创建者 Chozha D

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Sep 29, 2018

g

创建者 Prashant N

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Aug 30, 2018

V

创建者 Ravishankar J

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Apr 8, 2018

V

创建者 abhilekh

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Apr 2, 2018

i

创建者 Chandrasekar D

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Mar 31, 2018

E

创建者 Suriyaprakash M

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Mar 28, 2018

G