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学生对 University of California, Davis 提供的 Qualitative Research 的评价和反馈

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462 个评分

课程概述

In this course, the second in the Market Research Specialization, you will go in-depth with qualitative market research methods, from design to implementation to analysis. Week 1: Define qualitative research and how it differs from quantitative research. Explore the various qualitative research methods and evaluate when and how to use them for your research project. Week 2: Design the qualitative instruments necessary for your interviews or focus groups, and plan your recruitment efforts. Write questions and prompts to ask in an interview or focus group. Design a moderator guide and a screening questionnaire to use when recruiting your participants. Week 3: Recruit participants for your focus group and apply techniques to ensure they show up and participate. Act as a moderator during your focus group and apply strategies to handle various types of situations. Probe responses and engage participants in a group discussion, while collecting qualitative data and keep the discussion moving. Week 4: Organize and analyze the data you have collected. Transcribe the audio from your focus group or interview and interpret your notes. Write a focus group report that can be presented to your stakeholders and see how this information might relate to your quantitative research. Take Qualitative Research as a standalone course or as part of the Market Research Specialization. You should have equivalent experience to completing the first course in this specialization, Research Report: Initiating Research, before taking this course. By completing the second class in the Specialization you will gain the skills needed to succeed in the full program....

热门审阅

DS

Sep 6, 2020

Really good! But be sure to take up the first courses if you're new to Market Research, and honestly, if you already have experience in this. You will learn a lot! :D Very recommendable

AR

Jul 4, 2023

I felt like this course did a pretty good job equipping you to write and understand screeners, qualitative questions, and tackle all the steps involved in a focus group.

筛选依据：

51 - Qualitative Research 的 75 个评论（共 99 个）

创建者 Christian D G R

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Jul 27, 2020

Nice course and Susan was a really great professional, Greeting from Colombia.

创建者 enjy a

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Jan 8, 2023

It was very good, points explained very clear

the instructor is perfect

创建者 Tay E S

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Aug 7, 2020

Very interesting and inspiring course. Easy to follow step by step.

创建者 Shama A

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May 19, 2022

Detailed and exceptional course on Qualitative market research.

创建者 Federico L

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Mar 14, 2024

Muy buen curso interesante, práctico y muy didáctico.

创建者 Ilona V

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Mar 25, 2025

Really interesting, practical and informative course.

创建者 Iqra N

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Oct 6, 2024

Good course to conduct Focus group discussions

创建者 Basel T

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Oct 11, 2020

amazing and very well structured and designed

创建者 MARCELO G K

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Jul 10, 2023

Excelente curso, bem didático e objetivo.

创建者 hossam a

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Jul 11, 2021

I am benefit from this course many things

创建者 Joveta P

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May 16, 2024

Excellent course, very informational.

创建者 Vinay S N

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Feb 4, 2021

good learing throught the programme

创建者 Syed J A K

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Nov 6, 2020

Nice Content and Methodology

创建者 Thinzar A

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Jun 19, 2020

Very practical instructions

创建者 mubarak m

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Jul 23, 2020

A more practical approach

创建者 Mina A F

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Jun 8, 2021

Very good Course good

创建者 Sayan K

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Apr 3, 2025

Such a great course

创建者 Analyn B

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Dec 19, 2020

Thank you so much!

创建者 Jose C

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Sep 26, 2025

Ecelente material

创建者 LETHU Z

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Sep 9, 2024

its a good course

创建者 KEVIN G A

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Dec 25, 2021

Excellent Course!

创建者 Adithya D S

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May 28, 2021

Excellent Course

创建者 Mildred S

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Aug 23, 2023

Am well informed

创建者 Navdeep B

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May 6, 2021

Great Learning.