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学生对 University of California, Davis 提供的 Qualitative Research 的评价和反馈

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462 个评分

课程概述

In this course, the second in the Market Research Specialization, you will go in-depth with qualitative market research methods, from design to implementation to analysis. Week 1: Define qualitative research and how it differs from quantitative research. Explore the various qualitative research methods and evaluate when and how to use them for your research project. Week 2: Design the qualitative instruments necessary for your interviews or focus groups, and plan your recruitment efforts. Write questions and prompts to ask in an interview or focus group. Design a moderator guide and a screening questionnaire to use when recruiting your participants. Week 3: Recruit participants for your focus group and apply techniques to ensure they show up and participate. Act as a moderator during your focus group and apply strategies to handle various types of situations. Probe responses and engage participants in a group discussion, while collecting qualitative data and keep the discussion moving. Week 4: Organize and analyze the data you have collected. Transcribe the audio from your focus group or interview and interpret your notes. Write a focus group report that can be presented to your stakeholders and see how this information might relate to your quantitative research. Take Qualitative Research as a standalone course or as part of the Market Research Specialization. You should have equivalent experience to completing the first course in this specialization, Research Report: Initiating Research, before taking this course. By completing the second class in the Specialization you will gain the skills needed to succeed in the full program....

热门审阅

DS

Sep 6, 2020

Really good! But be sure to take up the first courses if you're new to Market Research, and honestly, if you already have experience in this. You will learn a lot! :D Very recommendable

AR

Jul 4, 2023

I felt like this course did a pretty good job equipping you to write and understand screeners, qualitative questions, and tackle all the steps involved in a focus group.

筛选依据：

76 - Qualitative Research 的 99 个评论（共 99 个）

创建者 Brian

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Jul 16, 2025

It's exciting!

创建者 M. T

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Jul 21, 2024

amazing course

创建者 Наурызбаева И К

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Dec 1, 2024

информативно

创建者 Kevin A J

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Mar 23, 2021

great course

创建者 Mario E M

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Jun 17, 2021

very good

创建者 Muhmmad S

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Sep 28, 2020

very good

创建者 DEBASIS B

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Mar 20, 2025

teastgx

创建者 Rahma a h

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Jul 1, 2021

good

创建者 Richa S

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Jun 18, 2020

great

创建者 Aruzhan K

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Nov 5, 2024

good

创建者 Nishi s

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Sep 10, 2021

good

创建者 Rogena K

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Jun 16, 2021

ك

创建者 Palisetti G

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Jul 18, 2020

Qualitative Research is very Informative step in Market Reseach. In this course very useful tools utilised for caliculating survey results. Ultimately this is wonderful course in Market Research.

创建者 Therese S

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Feb 28, 2021

I learned a lot from this course. I liked that we were given the opportunity to watch videos from an actual focus group.

创建者 Matteo V

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Apr 4, 2021

technically impressive, good course for beginners and mid professionals

创建者 Benjamin

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May 25, 2022

good hands on and many examples to provide input and practice

创建者 Legesse T H

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Oct 9, 2024

Name spelling Correction -- Legesse Tafese Habtegiorgis

创建者 Criston P F

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May 31, 2022

very informative

创建者 YACHI J

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Mar 22, 2025

Was Productive

创建者 Sajuti D

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Aug 13, 2020

Best course

创建者 Aida K

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Jun 3, 2020

The course title should say "Qualitative MARKET research', not qualitative research. Market research is not the whole humanities!

创建者 Rajarshi M

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May 19, 2021

Got a little bored in between due to redundant topics and lecture.

创建者 Joel T S

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Mar 16, 2021

Great Course

创建者 Anveesha D

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Aug 19, 2025

Very slow. My grading is pending from last 24 hrs. Still no respond.