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学生对 Erasmus University Rotterdam 提供的 Reputation Crisis? Facebook meets Cambridge Analytica 的评价和反馈

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13 个评分

课程概述

Do you remember when you first created your Facebook account? Do you know what happens to the data and stories you share on Facebook? Are you aware of the Facebook – Cambridge Analytica crisis and its ramifications? In this course, you will take a deep dive into reputation management by tackling a case study on the crisis, the effects of which are still unravelling for Facebook, the tech industry, and society at large. You will explore the concept of corporate reputation, and touch upon topics such as data privacy implications for the big tech or the importance of leadership and culture, and how Mark Zuckerberg’s leadership might have affected Facebook in particular. In the final project, you will be asked to link theory and practice to provide an analysis of events and make recommendations for Facebook, going forward. This 6-module course has a study time of about 20 hours. It is recommended for anyone studying communication or management, practitioners interested in crisis and reputation management, or anyone with an interest in case learning that explores real-life business challenges. Each week, you will be introduced to engaging content, such as videos, quizzes, discussion forum, and academic readings, and be encouraged to apply learned knowledge to the case. The final module – the capstone project – is assessed by peer review. Broaden your knowledge of reputation and crisis management, and hone your critical decision-making skills. Are you ready to look beyond Facebook, and draw lessons from it that can be applied in many other situations? Register now! WHAT YOU WILL LEARN • Analyse the challenges of reputation management in the digital age • Examine the role of leadership and corporate culture in reputation management • Understand the role and relevance of counter-institutional mechanisms, such as whistleblowing, to check corporate power and influence • Examine the interaction and nexus of politics and business and their ethical and societal consequences • Understand the wider scope of corporate responsibilities in business organisations • Analyse how large tech companies manage or reconcile the paradox between commercial and societal interests...

热门审阅

TC

Aug 10, 2024

Insightful course that helped me to narrow down specifically how can the customers continue to maintain trust with the company. Facebook as an example was useful.

VF

Jan 16, 2021

Learned a lot from this very timely course. The readings and videos support the lecture material and the case study is excellent.

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1 - Reputation Crisis? Facebook meets Cambridge Analytica 的 8 个评论（共 8 个）

创建者 Tan W B C

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Aug 11, 2024

Insightful course that helped me to narrow down specifically how can the customers continue to maintain trust with the company. Facebook as an example was useful.

创建者 Valerie F

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Jan 17, 2021

Learned a lot from this very timely course. The readings and videos support the lecture material and the case study is excellent.

创建者 Justine C T

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Jun 11, 2023

I learned a lot and I thought the case study was very relevant for contemporary reputation management.

创建者 Santosh B

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Feb 22, 2021

Very insightful course.

创建者 ALBERTO P G

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Nov 22, 2023

Great

创建者 Or K K

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Jun 13, 2023

good

创建者 Andrea D P V

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Oct 6, 2024

Me hubiera gustado que hablen del desglose y de cómo se debe solucionar la crisis.

创建者 Rza M

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Dec 4, 2023

I have completed the course; however, the information indicates a completion rate of 97%. Although I finished one week later, I am unable to identify the missing 3%. In contrast, other courses typically issue certificates immediately upon completion.