课程概述
热门审阅
M
Nov 2, 2015
It is a great course that simplifies how we should think about a business (the start and the long term visions) it also reorders our way of thinking about how firms work and overcome their obstacles.
EK
Jun 24, 2025
This course provided a powerful blend of strategic thinking, real-world application, and creative problem-solving—enhancing my ability to have a profound understanding of the function of the strategy.
826 - Strategic Management 的 850 个评论(共 1,007 个)
创建者 Rick A A
•Feb 5, 2018
Good course for a basic overview of strategy. However, the readings could've been more in depth. For the fee paid it might have been interesting to actually include some scientific articles. Also the level of the quizzes and assignments was low. This is especially due to the review questions. During the review of your work, the actual relationship between the literature and what you wrote is not part of the rating. Don't get me wrong, the teacher of this course is amazing, the topics are well explained its just the assignments that could've been a bit more tough and make me give four instead of five stars.
创建者 Sachin K
•Mar 8, 2021
Enjoyed the course material and videos presentation of this course, especially clarityin communication by Prof. Robert. Good insight of conceptual approach was adopted especially in the areas of basic concept of Strategy, its recognition, evolution of strategy past progress/past mistakes situations, Strategy position Vs capabilities, strategic implications, advance differentiation strategies and best of all Capstone project of e-Type 21st Century creative company. Overall it was great experience of learning.
创建者 Joshua M
•Jun 5, 2024
I enjoyed the course. It provided some good insights and perspectives. I recommend it. The course needs to revisit its reading links. A lot of the links to reading materials are broken due the age of the course. Another thing that may need to be revisited is the globalization section especially after the global supply chain issues. Though this wasn't a large focus of the course it is another indicator of the course's age.
创建者 Simon H
•Jun 7, 2020
I thought that this was an excellent course. Well pitched, providing just the right level of information for learning at this pace/depth. The only thing I would say is that one or two of the questions in in the test quizzes were overly complicated, making some of them confusing. But overall, a great introduction to strategic management. I look forward to participating in the other two units!
创建者 Dragomir D
•Mar 28, 2020
It's a good introductory course to learning the basics about the business strategy. The learning material is well structured and clearly presented. Both classical and contemporary approaches towards business strategy are covered. Case studies are based on real-life examples. What I liked most wast the comprehensive reading list which provokes the students to further explore the topic.
创建者 Noel H
•Feb 3, 2018
The videos and lecturer were enjoyable to watch and the material easy to follow. Some of the quiz questions need to be re-thought, i.e. on a few occasions the quiz question was, 'which of the following is not one of following xxx', which isn't as easy to follow as, 'which of the following are xxxx'. That makes for frustration at times and could be simplified some what.
创建者 Emily S
•Jan 2, 2021
The course is great for an overall business strategy run down, from the history and where strategy originated from to concrete examples in the market today. It would be great if the course could be updated since the business world is changing so fast, and in 5 years it has changed a lot in terms of new strategies, examples, and the resources provided.
创建者 Rhaissa V
•Feb 14, 2016
Great course! :)
But I believe the last modules were a little bit easier than the first ones... :) More concepts at the beginning and then more well-known case studies. They could have found a way to split both theory and practical teaching along the modules. Anyways: well done, CBS! I really liked this course! Cheers from Rio, Brazil.
Rhai
创建者 Nicola M
•Feb 2, 2016
I thought the course was really interesting and well taught. I think the quizzes and final assignment could be a little tougher but I understand there is a larger Kapstone project for the specialization. I really liked the additional resources, articles and videos provided and have added many of the articles and books to my reading list.
创建者 KYOKO K
•Aug 21, 2020
Prof. Austin does a great job explaining all topics with relevant examples. Unfortunately, I think the entire series was created in 2015, so the examples are outdated and a few links didn't work anymore. I also wish that they covered aligning strategy to company mission and vision and how they are formulated. Overall, well done.
创建者 Carlos Z P
•Jul 17, 2023
I liked the content, how it was presented and the glimpse to the past that allowed me to understand why of the current tendencies on strategy making. However, I think it needs to be updated. Some links don't work anymore, you have to be suscribed to some external sources and it has been at least 5 years since it was launched.
创建者 Fernando L
•Jul 3, 2025
I like the didactic design of this course. The subjects were clear and well-exposed. Yet, maybe 40% of the links were no longer active, and those who were, are over 10 years old. On the other hand, the idea of having AI grade our final assignments sound great, but it's not working. I had to move to peer grading instead.
创建者 Marion W
•May 29, 2023
I greatly enjoyed the course. Being my first course and encounter with Strategic management, it helped me understand why some companies are making profit and others are struggling due to their strategy and perception in doing business.
It has broadened my understanding of how you can structure your business for success
创建者 Robert M
•Jan 28, 2021
The materials are interesting and well presented. Some of the links to further reading are broken or behind a paywall. That's not a big problem but a bit annoying. The assessment quizzes are not very stretching - this is a negative for me. Nevertheless, i got lots of useful information and ideas from the course
创建者 Marco A
•Dec 29, 2021
I recommend this course. It covers some important aspects of strategic management in a very good form. The presenter is very clear and easy to follow.
Some of the links are broken and take to non-existent pages. However, as for the rest of the course it is very complete and I think i learned a lot from it.
创建者 Eliane N
•Oct 23, 2016
The course is very beneficial for people interested in Strategic Management history it gives an overview about strategical way of thinking with lots of examples and case studies. Instructor s tone is not monotonic and the readings given are interesting and will be an added value to your general knowledge!
创建者 DIGNA E
•Oct 14, 2019
The course gives a good insight in basic principles of strategic management, especially if you're unfamiliar with the topic. The links provided for additional reading should be cross-checked, as some of them lead to unavailable/outdated content, or content available only upon (paid) subscription.
创建者 Mohamed A G
•Feb 25, 2020
The course instructor was very good; the way he talks and explains is clear and to the point. The knowledge gained is good, but of course further extra reading is required. I do think though that the course needs to be refreshed in terms of information and numbers. Seems that it's from 2 015.
创建者 Kathy W
•Oct 20, 2022
Great course! Differentiated approach.
Enjoyed learning about the history and progression of strategic planning processes over the centuries and recent decades. Some of the links to additional reading were not available, but otherwise the real-life examples and videos were very good.
创建者 SIVAKUMAR V
•Dec 20, 2018
Explained well about Strategy.. abt why it needed, how it evolved. And the trainer way of explaining , thanks for timely linking the related videos, documents that was very useful. Thanks to the team who traveled with us for understanding the basic of STRATEGIC MANAGEMENT.
创建者 Pushkar V
•Mar 23, 2021
Excellent Course and Delivery
While the course content was on the mark and really helpful, which was delivered seamlessly by Prof Robert Austin, there were some amount of links provided as reading materials that did not work
Recommend Coursera / CBS revisits these links
创建者 Vivekanand C
•Mar 26, 2017
Very well scripted course suitable for working executives. The assignments are designed in a way, which ensures that only studious and diligent students only can get through.
The capstone project demands thorough understanding of the course and its contents.
创建者 Roger G
•Mar 16, 2023
The course is somewhat outdated which I thought was funny given how the Porter model was ridiculed as being too passe for the Internet Age. Some of the linked articles are no longer available (not surprising since they were written over 10 years ago).
创建者 Jayesh S
•Aug 25, 2022
This is an excellent course which is very well constructed in terms of the topics under study and the cases evaluated were really engaging. The construct of the course was really enjoyable as well. I would recommend this course to a friend 10/10.
创建者 Bibitayo F
•Apr 10, 2020
The course was well structured. The Professor was eloquent & taught the course very well. I always look forward to the next class. I’m happy throughout my learning time. I look forward to implement the acquired knowledge in my field of work.