University of Pennsylvania
The Business of Ideas: IP in the Real World
University of Pennsylvania

The Business of Ideas: IP in the Real World

Cynthia Dahl

位教师:Cynthia Dahl

包含在 Coursera Plus

深入了解一个主题并学习基础知识。
3 小时 完成
灵活的计划
自行安排学习进度
深入了解一个主题并学习基础知识。
3 小时 完成
灵活的计划
自行安排学习进度

要了解的详细信息

可分享的证书

添加到您的领英档案

最近已更新!

September 2025

作业

1 项作业

授课语言:英语(English)

了解顶级公司的员工如何掌握热门技能

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

该课程共有4个模块

In this opening module, you'll explore why intellectual property (IP) matters so deeply to innovation, creativity, and business success. You'll gain a foundational understanding of the U.S. IP system, why it exists, what it protects, and how it balances creators' rights with the public’s interest in expression and access. We’ll then turn to trademarks, the most intuitive IP tool for businesses. Through engaging Supreme Court cases involving scandalous trademarks, parodies, and political speech, we’ll investigate how trademark law collides—and coexists—with the First Amendment. From rock bands to dog toys to political jabs, you’ll see how modern debates test the edges of both trademark protection and free speech in unexpected and entertaining ways.

涵盖的内容

6个视频

This module explores one of the most high-stakes and complex arenas in intellectual property today: standard essential patents (SEPs). We’ll begin with an overview of U.S. patent law and the unique licensing obligations SEP owners take on when their technology becomes part of an industry standard. Then we’ll dive deep into the landmark dispute between Microsoft and Motorola, a case that fundamentally reshaped how both courts and companies approach global patent licensing. Along the way, we’ll examine hotly debated topics like fair, reasonable, and non-discriminatory (FRAND) terms, injunctions, and international rate-setting. With digital technologies growing more interconnected every day, this case study serves as a powerful lens through which to understand the legal, economic, and geopolitical pressures shaping innovation today.

涵盖的内容

5个视频

In this module, we explore how copyright law protects creative expression and how the boundaries of that protection are tested by artists, technologists, and courts alike. You will learn how copyright applies to music, including the dual rights in compositions and sound recordings, and why high-profile disputes involving Taylor Swift, Rick Astley, Pharrell Williams, and Ed Sheeran have captured public attention and sparked legal debate. We will examine how fair use functions as a defense to infringement, with a focus on landmark music and visual art cases, including the Supreme Court's ruling in Warhol v. Goldsmith. Finally, we will consider how copyright is evolving in response to new technologies like AI, and how these tensions reflect the broader challenge of balancing artistic protection with the freedom to build upon the past.

涵盖的内容

4个视频

In this final module, we turn to trade secrets, the often overlooked but increasingly essential tool in the intellectual property toolkit. You will learn how trade secrets protect valuable commercial information, from proprietary algorithms to customer data, and how the law has evolved to recognize and enforce those protections. Through the story of a high-profile theft involving Google and Uber, we will examine how misappropriation occurs and what companies can do to prevent it. We will then explore the role of contracts, especially noncompete agreements, in trade secret protection and the ongoing legal battle surrounding their enforceability. As regulatory and technological landscapes shift, this module will help you understand how companies can safeguard confidential information while respecting individual rights and fostering innovation.

涵盖的内容

5个视频1个作业

位教师

Cynthia Dahl
University of Pennsylvania
2 门课程17,586 名学生

提供方

从 Business Strategy 浏览更多内容

人们为什么选择 Coursera 来帮助自己实现职业发展

Felipe M.
自 2018开始学习的学生
''能够按照自己的速度和节奏学习课程是一次很棒的经历。只要符合自己的时间表和心情,我就可以学习。'
Jennifer J.
自 2020开始学习的学生
''我直接将从课程中学到的概念和技能应用到一个令人兴奋的新工作项目中。'
Larry W.
自 2021开始学习的学生
''如果我的大学不提供我需要的主题课程,Coursera 便是最好的去处之一。'
Chaitanya A.
''学习不仅仅是在工作中做的更好:它远不止于此。Coursera 让我无限制地学习。'
Coursera Plus

通过 Coursera Plus 开启新生涯

无限制访问 10,000+ 世界一流的课程、实践项目和就业就绪证书课程 - 所有这些都包含在您的订阅中

通过在线学位推动您的职业生涯

获取世界一流大学的学位 - 100% 在线

加入超过 3400 家选择 Coursera for Business 的全球公司

提升员工的技能,使其在数字经济中脱颖而出

常见问题