Name: Market and Competition in Pricing Strategy
Brand: University of Virginia
Availability: OnlineOnly
Rating: 4.8 (29 reviews)

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4.8

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235 个评分

课程概述

If you haven’t considered what the competition is charging, you may not be maximizing your revenue. Spend time analyzing the market and you can influence price and improve margins. In this course, we'll show you how to implement competitive pricing and avoid common legal pitfalls of market-based pricing. You will also learn how to predict, influence and respond to competitors’ pricing moves. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, this course provides an in-depth understanding of market-based pricing and how to use it to capture more revenue....

26 - Market and Competition in Pricing Strategy 的 29 个评论（共 29 个）

创建者 Mike Y W

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Jan 1, 2019

The course didn't meet my high expectations after having taken the one preceding this. The BCG parts remained the best parts, and it seems there was less heart and content put into this one albeit I did come away from it having learned a thing or two.

创建者 Abhishek G

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Jul 15, 2020

I still need to look how the course can be applied to digital products and apps world. May be you can add more lectures on that? I am happy to share some stuff on that