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学生对 University of Virginia 提供的 Marketing Analytics 的评价和反馈

4.7
6,436 个评分

课程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

热门审阅

RN

May 31, 2020

Very helpful and extremely relevant to the present context. As a market research analyst, it deepened my understanding of the many marketing terminologies and jargons and also helped me with my job.

SC

Apr 17, 2020

It was very helpful for my marketing career.The interview with the real world marketing experts at the end of the course also helps and encourages a lot. Thanks to Raj Venkatesan sir for his effort.

筛选依据:

426 - Marketing Analytics 的 450 个评论(共 1,836 个)

创建者 Chiyu W

Jul 26, 2020

Pretty helpful in understanding more marketing analytics knowledge. The workload is low and there's new information to get.

创建者 Viet A L

Jun 7, 2020

I could refresh and deepen my marketing knowledge thanks to this course. It'll help me great for my upcoming future career.

创建者 Subramanian R

Sep 9, 2018

Designed perfectly with easy to understand & practical examples, good teaching and can't wait to implement this in my work.

创建者 HAFIZULLAH A

Jan 26, 2021

In this course i gained some new skills about marketing and i think it will be effective for my career life in the future.

创建者 REHANFAZAL

Jan 17, 2021

its very usefull when u love marketing,, taking decision based on history data,, some calculations...

i like the course...

创建者 Zue T

Oct 27, 2020

It's really good. At first, i attend this class just for fun. But, I finally know that this is very useful to me. Thank U.

创建者 Deepak M

May 31, 2020

Thank you to an awesome faculty and well-paced and structures course. Professor Raj sir is awesome kudos and thank you sir

创建者 Rafi M H

Apr 22, 2020

This course is really eye opening for a beginner in the analytics world. The content is also applicable to the real world.

创建者 Taiwo S

Mar 21, 2019

a once in a life time experience for my career in marketing, the course was awesome, effective lectures and relevant test.

创建者 Thomson J

Feb 22, 2017

Loved the information provided. Was insightful and also loved the professors teaching behaviorr, technique and enthusiasm.

创建者 bee j

Aug 20, 2023

Such a great course with highly practical content. It helped me a lot to get to know how to quantify the marketing index.

创建者 Daniele M P

Mar 1, 2021

A satisfying way to eat vegetables. It gave me general notion about the content, and the lectures are easy to understand.

创建者 Смирнов П В

Nov 22, 2020

Great course, covering all of the base themes of marketing and statistics analysis. Except maybe distributions of values.

创建者 Dindha A R

Jun 15, 2020

firstly, thankyou. i can understand better marketing analytics. i really love how the lecturer give the clear explanation

创建者 MILAN K M

Jun 10, 2020

It was good learning experience and well designed course with variety of live examples with numbers to analyze in detail.

创建者 fatemeh s

May 12, 2020

Great MOOC, very valuable information, very useful exercises and quizzes, it will definitely come to help with my career,

创建者 Karishma J

Apr 23, 2020

The course was over and above my expectations. It kept me on my toes and very interesting assignments and quiz. Thank You

创建者 Manzur M

Nov 18, 2022

An amazing in depth study of Marketing Analytics. Thanks Raj for making me a professional. I am glad I took this course.

创建者 Carol V

Sep 24, 2022

Learnt a lot from this course.

Short course but it covered a lot of depth in marketing analytics

Instruction was great!

创建者 Narawut

Jun 12, 2020

Excellent content for beginner who has few background of marketing. I learn a lot from this invaluable course. Recommend

创建者 Stephania A R

Apr 3, 2021

Super easy to understand. At the end I realized how much I learned in such a small amount of time. Thank you very much!

创建者 Somesh V

Apr 25, 2020

The course is helpful in designing our career and preparing a strong CV which gives confidence in cracking an interview

创建者 MAYOWA A

Apr 9, 2020

Very educative course with an Excellent delivery from Prof Raj. Thank you for this great impact on my learning Journey.

创建者 NILESH A

May 23, 2019

The course is really great! Had an awesome 5 weeks of learning. Truly worth taking and great learning experience. 10/10

创建者 Naufal A

Oct 18, 2020

I am very happy and proud to be able to complete this excellent Course, thank you very much for the excellent material