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学生对 University of Virginia 提供的 Marketing Analytics 的评价和反馈

4.7
6,436 个评分

课程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

热门审阅

RN

May 31, 2020

Very helpful and extremely relevant to the present context. As a market research analyst, it deepened my understanding of the many marketing terminologies and jargons and also helped me with my job.

SC

Apr 17, 2020

It was very helpful for my marketing career.The interview with the real world marketing experts at the end of the course also helps and encourages a lot. Thanks to Raj Venkatesan sir for his effort.

筛选依据:

476 - Marketing Analytics 的 500 个评论(共 1,836 个)

创建者 Sanjay L

Jun 22, 2020

Concepts are very well explained, the design of course is very sound. Real life examples are intact accurately.

创建者 Uttkarsh

Apr 22, 2020

Amazing course by Professor Raj. Provides intuitive insights into the interesting world of Marketing Analytics.

创建者 Melissa M

Sep 6, 2019

This was a great course. I learned a lot about how to determine CLV, regression models, brand equity and more.

创建者 Nabeel

Jul 7, 2025

i found this course very interesting and helpful in understanding the marketing analytics and its application.

创建者 Bhavya S

Apr 17, 2020

The course was very interactive and I felt that was the best part. Besides, the case studies were really good.

创建者 Hemant J

Aug 18, 2019

It was a great time. I learnt alot new stuff and got to understand how to implement these stuff in real world.

创建者 Abhilash S (

Nov 12, 2022

A course which covers all dimension of knowledge of its relative field with conceptual and technical aspects.

创建者 Nikhil M

Aug 14, 2020

I thoroughly enjoyed the course and my this course has made me more keen about marketing analytics.

Thank you!

创建者 SUKANTA S

Jun 22, 2020

Great,Learning.

But I feel We need practice more and more to execute this knowledge in marketing applications.

创建者 Hua W H

May 19, 2020

Marketing mix, classification, ROI, modeling. The instructor is good and the assignments are worth your time!

创建者 Dipesh B

Jul 12, 2020

Highly technical. Use this course if you are at least 5-6 years into marketing for the best learning output.

创建者 Atarah B

Jun 15, 2020

Raj made learning fun. I appreciated the various case studies, which helped me put the theory into practice.

创建者 Avinash P

Jun 14, 2020

Very informative and thorough. We are constantly giver exercises to really understand each concept in depth.

创建者 Bishakh J

Jun 1, 2020

I have learnt a lot of new things and I prefer every student to go through this course to gain something new

创建者 Jaydip

Apr 13, 2020

This is a brilliant course and I would happily recommend to anyone who is interested in marketing analytics.

创建者 Sunay K

Jul 27, 2020

It's a very well developed course. Relevant topics. Good pedagogy and expert interviews as well at the end.

创建者 Varun D

May 26, 2020

Simple course with actionable insights for students to apply marketing analytics in their everyday practice

创建者 B

May 13, 2020

Great course. I feel like content could be refreshed a bit but very valuable points and a valuable learning

创建者 Umar F A

Jan 11, 2017

Its a must take course for who ever interest in marketing analytics. The lecture and contents are too good.

创建者 Kyle C

Nov 30, 2021

Excellent course material - engaging, challenging, and informative. I used both projects in my daily work.

创建者 MOHAMMAD T T

Jul 15, 2020

This course help me a lot understood marketing analytics and also help to found possibility's of marketing

创建者 Jy N

Jun 8, 2020

Great course! Good exposure and not too much to take in as someone who has little experience in marketing.

创建者 Yuduan L

Mar 30, 2016

Very useful and practical....just a bit difficult for entry-level learner, For example, M-net model .Dupon

创建者 WISNU H T

Jul 9, 2020

The course wants to help me tremendously in the deep marketing and also the concepts needed in marketing.