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学生对 University of Virginia 提供的 Marketing Analytics 的评价和反馈

4.7
6,444 个评分

课程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

热门审阅

PE

Mar 24, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

AR

May 22, 2020

I learned a lot of theories and applications. Professor Rakjumar goes in-depth in explaining how everything is interrelated. The quizzes give the right balance between challenging and comfortable.

筛选依据:

726 - Marketing Analytics 的 750 个评论(共 1,838 个)

创建者 Catherine R M

Aug 13, 2020

Great professor , truly blessed individual with an art of teaching

创建者 Tisha C

Jul 24, 2020

this cource is very nice . i really enjoy study style of coursera.

创建者 Syed M A

Jul 10, 2020

I REALLY ENJOYED THE COURSE IT WAS FUN LEARNING AND I LOVE IT !!!!

创建者 ISHITA P

Jun 2, 2020

Instructor is very good, plus short videos make course easy going.

创建者 Soman P

May 31, 2020

Very relevant to current times and well explained by Professor Raj

创建者 Kasmi T N

May 13, 2020

This is a great course and very grateful to learn a lot of things.

创建者 Aanchal B

May 8, 2020

Excellent Course! I learned a lot! We had an amazing professor too

创建者 Monisha s

Oct 22, 2019

It was a paradigm shift to know what Marketing Analytics realy is.

创建者 Abdul w

Feb 11, 2021

I would rate highest because the instructor is very knowledgeable

创建者 mayukh m

May 24, 2020

Challenging yet insightful course. The squash classes were great.

创建者 Farshid N

Jul 6, 2018

Organized, easy to understand, smooth flow, well-thought through.

创建者 Muhammad Z A

Nov 17, 2022

A great course to get foundational knowhow of digital marketing

创建者 Pyi H

Nov 28, 2020

The course offers the insights of marketing analytics framework.

创建者 Olga T

Nov 22, 2020

Thank you! It was a smart and challenging course!I learned a lot

创建者 321923601022 V H N

Sep 15, 2020

Marketing analytics is good topic to learn and get the knowledge

创建者 Diego G J G

Aug 31, 2020

Un curso muy excelente, muy complementario en todos los apsectos

创建者 anushika m

Aug 11, 2020

the concepts are explained simply and clearly. excellent course!

创建者 Janine C

Aug 3, 2020

Prof. Rajkumar Venkatesan explained the topics clearly! Superb!

创建者 Sanjay S

Jul 22, 2020

very informative and easy to understand to all level of students

创建者 AJITESH T

Jun 6, 2020

The course was overall very informative and precisely delivered.

创建者 Karla B E L

May 24, 2020

It was a great course!!!! Vey useful!!!! Thanks!!!!! Yeah!!!!!

创建者 Sunil P

May 6, 2020

Course was really interesting and provided a lot of new concepts

创建者 Neeraj G

May 22, 2019

Course is divide into 5 modules, and explain everything briefly.

创建者 D V S k

Aug 1, 2018

Made Marketing Analytics simple straight forward and interesting

创建者 Bao V N

Jul 15, 2017

it is one of the best online courses I have ever participated in