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学生对 University of Virginia 提供的 Marketing Analytics 的评价和反馈

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6,436 个评分

课程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

热门审阅

RN

May 31, 2020

Very helpful and extremely relevant to the present context. As a market research analyst, it deepened my understanding of the many marketing terminologies and jargons and also helped me with my job.

SC

Apr 17, 2020

It was very helpful for my marketing career.The interview with the real world marketing experts at the end of the course also helps and encourages a lot. Thanks to Raj Venkatesan sir for his effort.

筛选依据：

826 - Marketing Analytics 的 850 个评论（共 1,838 个）

创建者 Akshay V

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May 24, 2020

My experience with Coursera was fun and knowledgeable.

创建者 Shreekanth R M

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May 22, 2020

Enjoyed the whole course and the process of marketing.

创建者 Kehinde D

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May 10, 2020

I had an insightful learning session with this course.

创建者 Elizabeth Y S G

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Apr 30, 2020

I loved this course!

It is very practical and specific.

创建者 Guoxin H

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Sep 23, 2021

very good course! easy for freshmen and very helpful.

创建者 Harsh S

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Oct 4, 2020

Its been a great exprience learning from this course.

创建者 Ana A

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Aug 13, 2020

This is a great course! I have learned a lot. Thanks.

创建者 Adumbire A C

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Jul 22, 2020

Very insightful and delivery was great and intuitive.

创建者 S P

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Jul 3, 2020

right paced. Suitable for everyone. Thanks professor.

创建者 Pranjali K

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Jun 3, 2020

100% recommended. I'll surely miss Raj and squash ://

创建者 Ayoub S

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May 16, 2020

what a jouney! so interactive & simple , thanks a lot

创建者 Nelly S

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May 8, 2020

Thank you very much! The course is really informative

创建者 Vivek R

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Dec 23, 2018

course is awesome and got a lot of interesting things

创建者 Ekkie S R

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Sep 9, 2020

its very easy to understand thanks to the professor!

创建者 Indrajeet P

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Jun 29, 2020

Really enjoyed a lot, Thanks for the great learning.

创建者 Dr. S A S

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Jun 21, 2020

Well Designed Course, Learnt a lot during the phase.

创建者 Bramhendra R

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Jun 2, 2020

Excellent teaching by Prof. with clear explanations.

创建者 Ashutosh S

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May 1, 2020

I am really happy to do this course, thanks coursera

创建者 Montserrat R

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Jul 25, 2017

Great teacher, information, lectures, and resources.

创建者 Vipin P

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Aug 13, 2021

IT GIVE MORE INSIGHTS ABOUT THE MARKETING WITH DATA

创建者 Durairaju K

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Nov 6, 2020

Great time and learning's i had during this period

创建者 Aminullah

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Sep 23, 2020

I have learned many information through this course

创建者 Deepa P

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May 22, 2025

I FOUND THIS COURSE INTERESTING AND KNOWLEDGEABLE.

创建者 Ayush K

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Aug 31, 2023

Really helpful course, has practical applications.

创建者 Esron D

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Nov 10, 2020

ótimo curso, excelente oportunidade de crescimento