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学生对 University of Virginia 提供的 Marketing Analytics 的评价和反馈

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6,444 个评分

课程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

热门审阅

AR

May 22, 2020

I learned a lot of theories and applications. Professor Rakjumar goes in-depth in explaining how everything is interrelated. The quizzes give the right balance between challenging and comfortable.

TS

Aug 10, 2019

Great Balance of Theory and Practical Understanding. Considering there is a lot of data generated in this world, this course is great to learn on the uses of data obtained from Marketing process

筛选依据：

951 - Marketing Analytics 的 975 个评论（共 1,838 个）

创建者 Opogah E

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May 11, 2020

Very explanatory and easy to understand.

创建者 Inderjeet S N

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Dec 6, 2016

very well structured and executed course

创建者 swati s

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Jan 12, 2021

This course has increased my knowledge.

创建者 Akash G

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Sep 24, 2020

Awesome insights on marketing analytics

创建者 Agustín F

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Aug 28, 2020

Excelent course, i highly recommend it!

创建者 Namrata R

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Aug 9, 2020

The entire course was quite insightfull

创建者 AKASH S

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Jul 14, 2020

its very helpfull fr management student

创建者 Tushar M

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May 4, 2020

Amazing course to enrich your knowledge

创建者 Suvankar D

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Apr 27, 2020

Awesome course learned so much from it.

创建者 Md a h

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Apr 15, 2020

Very informative course. Learned a lot.

创建者 Khaled

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Jan 16, 2016

Simple, clear and add great value to me

创建者 NETTEM T

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Jan 2, 2022

Wonderfully designed, helpful course!

创建者 minh n

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Sep 29, 2021

This course give me a lot of knowledge

创建者 Vivek V

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Jul 14, 2020

very good course,will recommend to all

创建者 Nabila A

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Jun 19, 2020

easy to understand, thankyou coursera!

创建者 Md M A

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May 25, 2020

Best course about Marketing Analytics.

创建者 Aman S

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Apr 20, 2020

Well curated course, a must-do course.

创建者 Pablo R

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Sep 25, 2019

Great course with meaningful knowledge

创建者 KRISTINE G D V

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Oct 16, 2025

VERY EDUCATIONAL AND AN EXCELLENT ONE

创建者 Faik S B

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Jan 14, 2023

Thank you.

It was very good experience

创建者 Preeti P

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Jan 4, 2023

This is an absolutely amazing course.

创建者 Vedaant M

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Apr 25, 2021

Got to learn a lot of things. Worthy!

创建者 Nihar

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Oct 2, 2020

Teaching faculty is great as expected

创建者 Nur G

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Aug 30, 2020

Thank you for easy providing material

创建者 Roshny D

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Jul 20, 2020

great course with very good examples.