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学生对 University of Virginia 提供的 Marketing Analytics 的评价和反馈

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6,444 个评分

课程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

热门审阅

AR

May 22, 2020

I learned a lot of theories and applications. Professor Rakjumar goes in-depth in explaining how everything is interrelated. The quizzes give the right balance between challenging and comfortable.

TS

Aug 10, 2019

Great Balance of Theory and Practical Understanding. Considering there is a lot of data generated in this world, this course is great to learn on the uses of data obtained from Marketing process

筛选依据：

1176 - Marketing Analytics 的 1200 个评论（共 1,838 个）

创建者 Tulasi B

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Sep 30, 2018

Best learning ever

创建者 Sejan R 2 C

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Apr 21, 2018

I love this course

创建者 OLIA P

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Mar 18, 2018

Excellent course!!

创建者 Akhil S

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Oct 30, 2021

greatgreatgrereat

创建者 Montumoni T

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Apr 11, 2021

Very good teacher

创建者 Bipin M

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Mar 3, 2021

Nice content 👍👌

创建者 All t b

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Aug 3, 2020

very good teacher

创建者 Shikhar D

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Jun 19, 2020

Excellent content

创建者 YENDA R S P M

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May 26, 2020

very informative.

创建者 Pooja K

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May 23, 2020

Excellent course.

创建者 Komal S

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May 15, 2020

Loved the course!

创建者 Cynthia N

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May 29, 2023

it is insightful

创建者 Ilyas A

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May 3, 2022

VERY INTERESTING

创建者 Bahtiyar H

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Jan 10, 2021

Very Good Leason

创建者 Akhas R

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Jan 6, 2021

very interesting

创建者 Edepalli N v S L

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Sep 29, 2020

Great experience

创建者 Tremayne P

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Aug 25, 2020

Very informative

创建者 Joshua G G D

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Aug 21, 2020

Excelente curso!

创建者 Spandan G

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Aug 21, 2020

very interesting

创建者 Majdi K

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Aug 5, 2020

Very interesting

创建者 Vishnu N

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Jul 14, 2020

Great experience

创建者 Manoj

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Jul 7, 2020

Wonderful course

创建者 Gurkaran S C

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Jul 5, 2020

Excellent Course

创建者 TOOBA A

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Jul 4, 2020

excellent course

创建者 Faizan K

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Jun 29, 2020

very informative