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学生对 University of Virginia 提供的 Marketing Analytics 的评价和反馈

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6,444 个评分

课程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

热门审阅

AR

May 22, 2020

I learned a lot of theories and applications. Professor Rakjumar goes in-depth in explaining how everything is interrelated. The quizzes give the right balance between challenging and comfortable.

PE

Mar 24, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

筛选依据：

1076 - Marketing Analytics 的 1100 个评论（共 1,838 个）

创建者 Diego D

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Dec 13, 2019

Very very very very useful!

创建者 Robin d

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Jan 12, 2017

Great course for beginners.

创建者 Dema M A h H

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Nov 13, 2025

thanks alot it eas perfect

创建者 Ekpe E

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Jun 19, 2023

Great course. I enjoyed it

创建者 Anu C

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Oct 7, 2022

Great learning experience

创建者 MANISH K Y

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Dec 24, 2020

Great learning experience.

创建者 Piyush K

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Oct 18, 2020

well explained practically

创建者 Gilbert L

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Sep 7, 2020

I like the guy, he's nice.

创建者 shair K

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Aug 3, 2020

Best marketing course ever

创建者 Soumik C

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Jun 15, 2020

It was a great experience.

创建者 Dzintars N

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Jun 8, 2020

Nice! Value for the price.

创建者 Aliasgar K

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Jun 1, 2020

very good course. loved It

创建者 Naman J

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May 29, 2020

Great learning experience.

创建者 Nandivada P E

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May 27, 2020

super and very hard course

创建者 Ankur S

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May 22, 2020

good course, lots to learn

创建者 shreya s

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May 14, 2020

Got something new to learn

创建者 SAMIR K K

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May 4, 2020

it was great to study.....

创建者 Tryambak G

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Apr 17, 2020

Great learning experience!

创建者 Kaveri G

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Jun 19, 2021

Great learning experience

创建者 NHAT M D

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Mar 13, 2021

nice teacher, good course

创建者 Jyoti K

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Dec 18, 2020

great course to add value

创建者 Chentao L

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Nov 29, 2020

It was very informational

创建者 Jenelyn F L

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Nov 18, 2020

Thank you! I think a lot!

创建者 Pcytd T

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Aug 10, 2020

great course very helpful

创建者 Asma I M

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Jul 27, 2020

I had perfect information