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学生对 University of Pennsylvania 提供的 Viral Marketing and How to Craft Contagious Content 的评价和反馈

4.8
5,281 个评分

课程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

热门审阅

VN

Apr 4, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

筛选依据:

301 - Viral Marketing and How to Craft Contagious Content 的 325 个评论(共 1,681 个)

创建者 CHANDRAKETAN S

May 1, 2017

Nicely planned with the factors about marketing being discussed in detail. A Must for any person as it teaches a lot about communication, human behavior as well as our own responses.

创建者 claudine l c m

Nov 14, 2020

It was nice having this short term course finished now.How I love it.however, could I get a certificate out from this course? I mean a free one?Well anyway, thanks so much for this.

创建者 Kunga S

May 14, 2018

It is an amazing course. Simple yet explains quite a lot about marketing through effective examples.

A must to learn course for everyone and at any level , beginner or intermediate.

创建者 Lokesh M

Aug 6, 2017

This is the best marketing information course ever I've seen... Amazing insights into the Science behind the Hit or Flop of the product or campaign... Thank you so much Professor...

创建者 Anurag W

Oct 26, 2020

This course helped me alot! Professor Jonah opened up a new ways to look at content creation. His example based and simple to understand course Is sure to help anyone who enrolls!

创建者 Mugdha B

Feb 5, 2017

It was a very helpful course. Mr. Berger was exceptional with his examples and explanation. His book is exemplary. I find use of his concepts in my daily business conduct. Thanks!

创建者 Aphelele J

Mar 26, 2021

The content is very informative and provides an understanding of why some things become popular than other and how to market your product or service to better reach more audience

创建者 Marie-Laure L

May 16, 2020

It’s an interesting and fun course if marketing and content creation are applicable to your career. I took this class while unemployed and it was such a breeze. Highly recommend!

创建者 James H

Aug 31, 2019

The course teach me lots of stratagies and methods that make me get to know about how the contagious marketing skills are crafted. It is really helpful to my future developement.

创建者 Idan L

Sep 22, 2017

Finally a course that breaks down the components of what is engaging (or at least memorable) and what is not. It would actually have been longer! I would have loved to hear more.

创建者 Shubham J

Aug 19, 2016

Professor Jonah has beautifully captured and simply explained the real life examples around us. The found the course really intriguing. Moreover, it isn't very demanding as well!

创建者 Robert A L R

Feb 25, 2024

While this was an all-lecture course, it was very, very informative. I've been doing PR professionally since 2000 and I learned quite a bit here. Thank you to the team involved!

创建者 Morgan M

Aug 5, 2022

I really enjoyed the thoughts and ideas shared in this course. Provides great understanding of social influence, along with applicable ideas for data-based marketing strategies.

创建者 Suhaimi C

Aug 12, 2021

Awesome marketing course. Highly recommend taking this course if you would like to learn how to create a viral marketing content. Thank you for teaching and sharing this course.

创建者 Carlos A

May 18, 2020

It's very fun to watch with some brilliant Ad examples. It's only too expensive for me to buy a certificate (87€ for a 4 hour course isn't worth it). Anyways, loved the course !

创建者 Mah S

Sep 14, 2020

It was a great course.

Would you please let me know when you will send my certificate?

Thank you very much,

Seyedeh Fatemeh Mostafvai Shirazi

PhD in Tourism Business and Marketing

创建者 Mike H

Feb 9, 2018

Great Course. You been to develop a thought process that enables you to underrstand how crafting content to engage social and the different strategies depending on the product

创建者 Michelle M

Mar 17, 2017

The course was presented in a manner that kept me engaged every step of the way. It helped me to think about my business marketing differently. Thank you for this introduction.

创建者 Anna V

Jan 26, 2016

Insightful course with basics of communications provided in understandable well-structured and concise format. Friendly professor and a lot of illustrative examples. Perfect :)

创建者 divinitha s

Mar 28, 2023

Professor has a great way of delivering the content. The use examples to demonstrate concepts makes them easy to understand, and paints a picture of how they could be applied.

创建者 Nurmukhammad

Aug 29, 2021

Awesome course. I got some basic ideas of how something get viral. I am planning to read Prof.Bergers book - Contagious to get futher knowledge of that topic. Short but sweet.

创建者 Marta T d v

May 31, 2020

This course is really useful, because it starts by giving a general idea about Viral Marketing and then, It describes each topic and helps to better understand the phenomenom.

创建者 S D F

May 3, 2020

I loved learning new things about how to make ideas stick and opened my eyes to how I can best use my network and leverage my ideas moving forward. Definitely would recommend.

创建者 Hermano H C d S

Jan 6, 2021

An amazing experience, Jonah gave me so much insights about selling make things viral, those who like the psychology way or even selling job must join the course, it's worth.

创建者 Kabir P

Jan 4, 2021

Loved it. Clear, educational, and to the point. I now use this information to enhance my social media influence to spread the word of responsible spearfishing! @kabzfreediver