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学生对 University of Pennsylvania 提供的 Viral Marketing and How to Craft Contagious Content 的评价和反馈

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5,281 个评分

课程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

热门审阅

VN

Apr 4, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

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1676 - Viral Marketing and How to Craft Contagious Content 的 1681 个评论（共 1,681 个）

创建者 Sara s

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Aug 29, 2018

I

创建者 Tr D

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Apr 13, 2022

Content is not up to date with current context, the contents are so basic with few knowledge and information. The Practical applications of the course is also a question.

创建者 Delia C

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Mar 13, 2023

Videos were too short, and the information was rather shallow. Not enough real-world examples to show how the principles apply in real life.

创建者 Shivani C

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Aug 11, 2024

I paid Rs. 9,900 for this course which was not at all worth it. It was a below average course and an absolute disappointment. The duration and the content was absolutely unnecessary and not living upto the expectations, wouldn't recommend

创建者 Joe H

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Jun 6, 2020

Expensive