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返回到 Viral Marketing and How to Craft Contagious Content

学生对 University of Pennsylvania 提供的 Viral Marketing and How to Craft Contagious Content 的评价和反馈

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5,291 个评分

课程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

热门审阅

GC

Nov 1, 2021

Interesting course with 'sticky' content and relevant examples that heighten the understanding of the concepts. Enjoyed the course and hope to apply the principles in my job role. Highly recommend.

GM

Jul 29, 2016

This is the first online course I've completed. I really found it so useful that I took several notes. Looking forward to another advanced course in the same field and by the same instructor.

筛选依据：

1576 - Viral Marketing and How to Craft Contagious Content 的 1600 个评论（共 1,681 个）

创建者 Sahil B

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Oct 24, 2017

Great course.Really loved the content and examples.

创建者 Eugenia V

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Sep 21, 2017

Interesting, definitely helpful, but a bit shallow.

创建者 Basmala H

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Nov 21, 2022

It was really helpful and I learnt a lot of things

创建者 Rahat K

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Jun 9, 2016

Very informative, interactive, Helpful. Loving it

创建者 Wong C H H

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Apr 28, 2020

Very practical insights into the subject matter.

创建者 Obafemi A

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Sep 13, 2020

The courde content is really reach and helpful.

创建者 Soufiane O

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Feb 14, 2021

Week 1 and 2 were very informative. Thank you!

创建者 Khushi B

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Sep 10, 2020

great course and very helpful. short and crisp

创建者 Mehdi Z

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Feb 3, 2017

Very good Primer, but need to get more indepth

创建者 Emmanuel C

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Nov 7, 2016

Excellent content, I wish it had more material

创建者 Myra E

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Nov 13, 2017

Informative and taught in an engaging manner!

创建者 Nnenna E

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May 14, 2020

this is great course, thank you coursera.

创建者 Jake W

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Mar 23, 2016

this has been an interesting eye opener :)

创建者 Mathias

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Jun 22, 2017

Nice course but maybe a bit too abstract.

创建者 Samveda S

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Nov 15, 2017

I was expecting the quizzes to be harder

创建者 Mat R

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Aug 19, 2017

I liked weeks 1-3, week 4 was "alright"

创建者 Claudia B

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Nov 9, 2017

Great! Somewhat short but very concise

创建者 Bernardo A

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Apr 10, 2016

Interesting, but could have more depth

创建者 Kudz M

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Aug 25, 2023

Very informative and helpful course!!

创建者 Rashmi S

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Aug 21, 2017

wonderful small and effective course

创建者 Jay O

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Dec 21, 2016

Absolute good and value added course

创建者 Vrushali M

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Jan 27, 2017

well structured, useful information

创建者 Kunal N

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Jul 29, 2021

Informative and easy to understand

创建者 Tirthankar M

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Jul 30, 2020

Good insights with simple examples

创建者 Emily R

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Sep 14, 2017

Some really great ideas to apply.