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返回到 Viral Marketing and How to Craft Contagious Content

学生对 University of Pennsylvania 提供的 Viral Marketing and How to Craft Contagious Content 的评价和反馈

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5,281 个评分

课程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

热门审阅

VN

Apr 4, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

筛选依据：

1601 - Viral Marketing and How to Craft Contagious Content 的 1625 个评论（共 1,681 个）

创建者 ISMAEL A P

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Jun 19, 2020

Great course!

very informational!

创建者 Adeyinka A (

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May 27, 2020

Short and straight bro the point

创建者 MAOLYS

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Jun 24, 2022

SUPER ME ENCANTO BUEN MATERIAL.

创建者 Mario V

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Jun 30, 2017

Pretty useful but quite limited

创建者 Spencer Y

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Jun 26, 2021

There is really useful content

创建者 Ekta A

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May 8, 2020

Voice low but content is good.

创建者 Bhumi H

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May 18, 2019

Easy to understand and concise

创建者 David G M

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Feb 28, 2018

Great course concise and sharp

创建者 Jaya L K

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Mar 4, 2022

Good, crisp and useful course

创建者 Saúl O

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Sep 2, 2017

very useful and interesting

创建者 Marlin W

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Jan 1, 2017

Good course, I enjoyed it.

创建者 taryn s

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Sep 23, 2016

Interesting and engaging!

创建者 Soni R

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Jul 14, 2022

good for basic knowledge

创建者 uchenna n

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Jan 21, 2016

Beautiful and relevant!

创建者 Deleted A

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Jun 7, 2020

INTRESTING COURSE!

创建者 Esther C

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Jul 2, 2019

Super informative!

创建者 李晓岚

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Dec 9, 2015

very good course!!

创建者 Jose B

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Dec 6, 2015

Pretty interesting

创建者 Azhar

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Aug 12, 2020

Excellent course!

创建者 ZIHUI L

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Jul 9, 2020

Beginner friendly

创建者 Max G

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Jun 19, 2018

great course

创建者 Kexin X

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May 27, 2017

Nice course

创建者 Felix F

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Nov 13, 2016

Muy Bueno！

创建者 MARÍA E M S

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Oct 17, 2021

Muy bueno