The course was very easy to digest with interesting stories to help remember why certain marketing content is exactly what this course describes as "viral and contagious content". However, I do wish it went a bit more in-depth for those of us who are no stranger to the marketing world.

I enjoyed the content of the class and it sparked me to become a more well rounded graphic designer and consultant. Though some information and the class went by quickly, I'm eager to look into other resources to help further my understanding of the science of marketing.

Thank you to Prof. Jonah Berger to have made this course easily understandable!

It was such a pleasure to learn from him who is teaching in a prestigious University as UNIVERSITY OF PENNSYLVANIA. Thank you to #Coursera to make this great platform available to everyone.

The course has been effective in communicating the concepts through numerous examples. the course pattern and design helps connect the learning islands for the student.

Use of activities or tasks or smaller practical quiz may enhance the learning and participation.

Found the course very informative. I wrote my MBA dissertation on Recommendation Marketing 20 years ago, so I was curious about the content. I would have loved to see more examples of companies' viral marketing strategies. Generally a very good course. Thank you.

Really appreciated the presentation of information, from the explanation of concepts to the interesting examples used to illustrate them. Amount of information presented was manageable and many of the ideas seem immediately actionable. Thanks for the course!

This course had a ton of great information about marketing! There were a lot of relatable stories and tons of examples that really help the course content stick. It's a relatively short course which makes me wish it were free to complete and not just audit.

It has good information but I wish it would let you submit the quizzes without forcing you to upgrade. The grading is automatic and it's a good way of making sure you're understanding the content of the course even if you are not getting the certificate.

The course give you the main points to consider and think about while struggling to create influential and viral contents. However, I expected something more in-depth. Overall, for the little time you need to finish the course, it is worth enrolling.

:)

Very interesting and engaging. I think I finished the first three weeks in two evenings. Will definitely recommend this course to others. A lot of the material is common sense, psychology wise but not something most of us think to on a day to day basis.

The only downside of the course was that it seemed so short. The lectures could have been longer and further in-depth. I only say this is because i absolutely enjoyed myself and learnt a lot about the power of content and network creation. Much needed.

This was really helpful for me to understand social behaviours and how they influence the spread of ideas. I hope to take another similar course in the future from Prof. Berger! He talks clearly and explains stuff in a way everyone can understand.

Thank you for the up mood and positive attitude while teaching the class. It helped me finish it a lot earlier that I expected. However I thought the lessons and the assignments would be more in depth and would give me more news on the subject.

Simple and easy to understand, but I think if more tools tips (practical information) it will be better than this one. My expectation for this course is about the hack to make a viral marketing with knowledge and the tools. However, it is okay!

The course itself is very good; Interesting, fun, and full of knowledge. Though the video sound is very low and they have a few test errors. I am sure the test errors and video sound will be fixed shortly. Other then than I love the course.

Very easy to understand and follow. No abundance of theories, but with several interesting case. However, the course still remains at a relatively theoretical level which doesn't bridge the gap between concepts and real life application.

It was a great course for me, as a business student, to know more about viral marketing and how the viral content is made and shared on various social platforms.

It will also help people who are into blogging or any type of creative work.

My only issues was the video - the sound isn't loud enough. Even when I put the sound on max on the webpage and on my laptop I struggled to hear what the professor was saying (some moderate noise in other rooms of my appartment).

Good course for theory but I bet there are a lot of updated analogies and examples that can be discussed with social networks and its impact on contagious and viral content that would make this course more modern and applicable.

The course is interesting and very informative and useful.

Professor Jonah does great work explaining and demonstrating the material.

For improvement - a little more assignments would help better assimilate the course material.

Lots of useful and interesting information. Moves VERY fast, and would be nice to tie EVERYTHING together in the end, and maybe have some peer graded assignments so we can try to put everything into perspective and practice.

Very useful tips on how to generate contagious content. However, I would have liked to see more practical examples related to social media (Facebook, Instagram and Youtube specific hints to help something becoming viral...)

It shows a new perspective on marketing, it is pretty superficial but enough to give you material on which to research new topics to continue your learning on a somewhat obscure marketing area, which is contagious content.

Very good content and reflection of how society act and react in our modern world, but also as a general trend of how we have always being influenced in our decisions. All things to keep in mind when wanting to influence.

If you can 'explain' why certain pictures are great, you are a great photographer. This course will help you identify and understand the science why certain ideas/products go viral and guide you to create one yourself.