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学生对 University of Pennsylvania 提供的 Viral Marketing and How to Craft Contagious Content 的评价和反馈

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5,281 个评分

课程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

热门审阅

VN

Apr 4, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

筛选依据：

1351 - Viral Marketing and How to Craft Contagious Content 的 1375 个评论（共 1,681 个）

创建者 Aziza S

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Sep 11, 2021

Loved it!

创建者 Gunjan S

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Jun 25, 2021

Loved it!

创建者 Donna-Luisa E

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Apr 14, 2021

Excellent

创建者 Abdulrahman H

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Mar 22, 2021

Loved it!

创建者 Jose M T D P

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Jul 17, 2020

excellent

创建者 Sebastian S

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Jul 30, 2019

very good

创建者 David F J

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Feb 4, 2019

Excellent

创建者 Osnat G

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Aug 15, 2017

loved it!

创建者 Luis A

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May 21, 2017

muy bueno

创建者 Xiaoshuang F

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Jan 24, 2016

very good

创建者 Szandra C

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Mar 9, 2024

Perfect!

创建者 hamzah A

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Jan 23, 2022

gooooood

创建者 Anshum s

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Feb 3, 2020

Amazing!

创建者 Christian G

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Apr 16, 2017

Excelent

创建者 LUIZ H D S M

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Jun 8, 2022

Perfect

创建者 Noman M

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Sep 28, 2020

No time

创建者 Brandon P

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Sep 8, 2017

Amazing

创建者 Peter W

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Aug 23, 2017

Awesome

创建者 Ali K

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Aug 8, 2017

perfect

创建者 Obiefune O

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Aug 8, 2017

Awesome

创建者 Anas A

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Jul 13, 2017

Amazing

创建者 Abhishek J

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Jun 18, 2017

Amazing

创建者 Duy N

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Apr 25, 2024

Basic.

创建者 Александр Г

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Apr 29, 2021

Great!

创建者 Magdalene

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Feb 27, 2020

Useful