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返回到 Viral Marketing and How to Craft Contagious Content

学生对 University of Pennsylvania 提供的 Viral Marketing and How to Craft Contagious Content 的评价和反馈

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5,281 个评分

课程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

热门审阅

VN

Apr 4, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

筛选依据：

1226 - Viral Marketing and How to Craft Contagious Content 的 1250 个评论（共 1,681 个）

创建者 Vesna

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Oct 19, 2017

Excellent! Thank you.

创建者 Alex W

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Jul 5, 2017

really useful course!

创建者 Camilo A

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Jan 24, 2017

Very practical course

创建者 rebeca e

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Apr 7, 2022

Very helpful course.

创建者 Shashank S

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Apr 10, 2020

Engaging and Useful!

创建者 Carlos E B S

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Aug 28, 2018

Nice course. Thanks!

创建者 Eslam M

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Mar 13, 2018

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创建者 Abigail S

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Nov 8, 2017

Very helpful course!

创建者 Ayushi K

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Jan 31, 2017

Excellent Course....

创建者 Akvilė V

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Mar 22, 2016

Very good and useful

创建者 Sarah R

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Jan 10, 2022

Really informative

创建者 giorgina v

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Apr 13, 2020

Was so informative!

创建者 PATEL D R

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May 22, 2019

excellent course.!!

创建者 Tomás A

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Feb 20, 2018

Very good material!

创建者 Chara s

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Sep 8, 2017

fun and informative

创建者 Craig A

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Aug 20, 2017

One of my favorites

创建者 nuno p

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May 20, 2017

Very nice course!!!

创建者 Sorabh S

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May 13, 2017

Very helpful course

创建者 Eleanora W

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Oct 4, 2024

i like the teacher

创建者 Angienskal

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Feb 17, 2021

Very Good Course!!

创建者 Dr. P F

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Nov 8, 2018

Excellent material

创建者 Rosa M A

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Nov 18, 2017

enjoyedwatchingit!

创建者 Sarah M

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Aug 11, 2017

FASCINATING!!!!!!!

创建者 Temidayo J

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Mar 29, 2017

Worth it every bit

创建者 kerolos K

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Dec 2, 2016

simple and helpful