Chevron Left
返回到 Viral Marketing and How to Craft Contagious Content

学生对 University of Pennsylvania 提供的 Viral Marketing and How to Craft Contagious Content 的评价和反馈

4.8
星
5,281 个评分

课程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

热门审阅

VN

Apr 4, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

筛选依据：

1176 - Viral Marketing and How to Craft Contagious Content 的 1200 个评论（共 1,681 个）

创建者 Radka G

•

Apr 16, 2018

Brilliant, really enjoyed it!

创建者 Jessica

•

Oct 17, 2017

This was a really fun course!

创建者 Conrad A

•

Sep 6, 2017

Very informative . Thank You.

创建者 Hector F

•

May 2, 2017

Simple and usefull knowledge.

创建者 PEYTON

•

Dec 17, 2016

Smart people; great concepts.

创建者 Paola P

•

Oct 25, 2016

I loved it! Thanks Professor!

创建者 Muhammad I A T

•

Dec 21, 2015

Simple, Effective and Useful.

创建者 Genius 1

•

Jan 4, 2025

This course is very helpful.

创建者 Peter P

•

Nov 24, 2022

Very engaging and enjoyable.

创建者 Marley J

•

Mar 17, 2021

Great Course! Learned a lot!

创建者 Motolani O

•

Apr 6, 2020

Very informative, and useful

创建者 Mani V

•

Mar 27, 2020

Best course I have ever done

创建者 Aisling

•

Jun 20, 2017

Very interesting and useful!

创建者 Lusako N

•

May 14, 2017

Great practical information.

创建者 Алена

•

Feb 11, 2017

Very good but rather simple.

创建者 Heidi L S

•

Nov 21, 2023

Valuable and memorable info

创建者 Francesco G

•

Mar 25, 2020

Congratulation to everybody

创建者 Evgeny T

•

Nov 4, 2017

Very exciting! Thank you :)

创建者 Kalah K

•

Aug 17, 2017

Great information! Thanks!

创建者 Liviu C

•

Oct 16, 2016

Engaging and fascinating ;)

创建者 Anchit A

•

Jun 3, 2020

Great, simple, insightful.

创建者 Austin G

•

Jun 18, 2017

Phenomenal course and prof

创建者 Радохлебов Е

•

May 2, 2016

Exellently crafted course!

创建者 Ross S

•

Dec 31, 2015

Interesting and enjoyable.

创建者 Ron S

•

Dec 27, 2015

really enjoyed it, thanks.