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学生对 University of Pennsylvania 提供的 Viral Marketing and How to Craft Contagious Content 的评价和反馈

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5,298 个评分

课程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

热门审阅

TL

May 13, 2020

Exceptional course. Very engaging. Nice balance between lecture and practical examples of well executed marketing. Definitely worth the investment in time and money for marketing professionals.

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

筛选依据：

1276 - Viral Marketing and How to Craft Contagious Content 的 1300 个评论（共 1,681 个）

创建者 Bhagirath V

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Apr 20, 2019

Very insightful.

创建者 Burnell N

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Jan 21, 2019

very informative

创建者 Milagros T

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Aug 17, 2017

very informative

创建者 Jose L

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Jul 11, 2017

very informative

创建者 Didier B

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Jun 16, 2017

Excellent course

创建者 Sumi J

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Feb 1, 2017

Very good course

创建者 Alejandro H

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Oct 23, 2016

Amazing! Thanks!

创建者 Bianca D

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Jun 22, 2023

Adorei o curso!

创建者 Majdi W

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Jul 29, 2022

Amazing course.

创建者 Adriana M

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May 20, 2022

Great course!!!

创建者 Thanh P

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Sep 1, 2021

It's very good.

创建者 倚婷 张

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May 8, 2020

Helpful courses

创建者 Akshata

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Apr 1, 2020

Amazing content

创建者 Panagiota N

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Sep 30, 2019

Viral Marketing

创建者 David L

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Jan 23, 2018

Amazing course!

创建者 Meddox H

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Sep 12, 2017

Good Experience

创建者 Francisco J M E

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Jun 23, 2017

Amazing course!

创建者 Aliona K

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Aug 8, 2016

Very insightful

创建者 Maulidia D

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Nov 29, 2021

Good material!

创建者 Vitor P F

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Sep 2, 2020

True history.!

创建者 Khaled A M

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Jan 8, 2020

Amazing course

创建者 Walfredo d F

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Nov 26, 2019

Great classes.

创建者 Mathangi N

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May 2, 2019

Very Concrete!

创建者 Daniel E

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Apr 9, 2019

Great content,

创建者 Janine W

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Jan 3, 2018

I really enjoy