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学生对 University of Pennsylvania 提供的 Viral Marketing and How to Craft Contagious Content 的评价和反馈

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5,291 个评分

课程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

热门审阅

GM

Jul 29, 2016

This is the first online course I've completed. I really found it so useful that I took several notes. Looking forward to another advanced course in the same field and by the same instructor.

JT

May 11, 2018

The content provided was very insightful. I do wish that more of the referenced materials in the lectures were sited accessibly with more links. (to be fair links to studies were sometimes provided)

筛选依据：

1151 - Viral Marketing and How to Craft Contagious Content 的 1175 个评论（共 1,681 个）

创建者 XIAOWEI M

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Apr 20, 2017

Great course. Really enjoyed it.

创建者 Kunal D

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Feb 12, 2021

I absolutely loved this course.

创建者 Anabell P

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Jan 13, 2021

I loved this professor!! Thanks

创建者 Maria N

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Apr 9, 2020

Excellent content and examples.

创建者 Alabi A

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Jan 5, 2020

I found the course informative.

创建者 Edson d O

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Apr 26, 2018

Very nice and helpful course!!!

创建者 Mariana F

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Oct 22, 2017

Excellent course, very helpfull

创建者 Diana M E V

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Jun 28, 2017

Very usefull and easy to learn!

创建者 Marshall S

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Jun 21, 2017

Great introduction to marketing

创建者 Belle L

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Jun 12, 2017

Compact and applicable content.

创建者 Musharraf A

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Mar 27, 2017

Its a good informational course

创建者 Virginia V

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Nov 1, 2022

Really digestible information!

创建者 Anu A

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Jun 4, 2022

loved the stories and examples

创建者 Wendy M

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Jun 2, 2020

I really enjoyed this class!!!

创建者 Rishabh P

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May 9, 2020

Great course to develop skills

创建者 ryan d

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Jul 3, 2018

Great course, great professor.

创建者 Mehakdeep S

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Jun 18, 2017

good course for entrepreneurs.

创建者 kaung n

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Dec 10, 2016

Thanks for course. It amazing!

创建者 Gisele A

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Oct 4, 2016

Really interesting the details

创建者 Artur P

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Jul 7, 2024

Very interesting and engaging

创建者 Anna B

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May 30, 2024

It was quite good. Thank you!

创建者 Igor S

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Jan 5, 2023

That was exciting. Thank you!

创建者 Solomon C

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Sep 18, 2020

The course is very insightful

创建者 Priyal M

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Jul 7, 2020

Excellent course was to good.

创建者 Mina F

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Mar 15, 2019

Informative and entertaining!