Chevron Left
返回到 Viral Marketing and How to Craft Contagious Content

学生对 University of Pennsylvania 提供的 Viral Marketing and How to Craft Contagious Content 的评价和反馈

4.8
星
5,281 个评分

课程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

热门审阅

VN

Apr 4, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

筛选依据：

1026 - Viral Marketing and How to Craft Contagious Content 的 1050 个评论（共 1,681 个）

创建者 M A H

•

Jun 1, 2020

I'd like to see more courses by Jonah Berger.

创建者 Karina H

•

May 12, 2020

Great content! Very well explained and useful

创建者 Sausan R U

•

Nov 13, 2019

Excellent examples given which you can follow

创建者 Ankit Y

•

Jun 18, 2018

Very interesting topic learning a lot from it

创建者 tiffany k

•

May 10, 2018

very insightful and I love the quick lessons.

创建者 Bianca P

•

Mar 27, 2017

Great Course! I cant wait to use these tools.

创建者 José d J D L C G

•

Dec 5, 2015

Excellent teacher and course. Congratulations

创建者 Andres A P

•

Oct 14, 2021

Is a must course for all the marketing pro´s

创建者 Mohammad P

•

Oct 7, 2020

nice. it was outstanding course , I loved it

创建者 Tsang C F

•

Aug 8, 2020

The course is very good and easy to catch up

创建者 Kimberly H

•

Jul 25, 2020

I loved this course ! It was quick and easy!

创建者 Cristine L T L

•

May 30, 2020

So easy to get the info and memorize. Thanks

创建者 Vyne N

•

Apr 28, 2020

Loved every second of it! I highly recommend

创建者 Lidja J

•

Apr 19, 2020

Amazing, very useful information. Thank you!

创建者 Sanjay K

•

Jul 3, 2017

Very well Structured and easy to comprehend!

创建者 Sari A A

•

Feb 9, 2021

Nice method to understand the word of mouth

创建者 Isabella P

•

May 10, 2020

Really good, easy to understand and useful.

创建者 Samir B

•

Jul 1, 2019

I learned a lot, and recommend it for sure.

创建者 Felicia C B

•

Feb 8, 2019

Interesting, engaging, completed in 2 days.

创建者 Diego M

•

Oct 16, 2017

Very complete and incredibly informational!

创建者 Boris V

•

Jun 8, 2017

Very good stuff. I would love to have more.

创建者 Gurdeep S

•

Feb 7, 2017

Great Course and content with apt examples.

创建者 Abdul B

•

Jan 27, 2017

Absolutely amazing course! A complete Must!

创建者 Marlene D

•

Sep 18, 2016

Loved the course! Learned a lot! Thank you!