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返回到 Viral Marketing and How to Craft Contagious Content

学生对 University of Pennsylvania 提供的 Viral Marketing and How to Craft Contagious Content 的评价和反馈

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5,281 个评分

课程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

热门审阅

VN

Apr 4, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

筛选依据：

926 - Viral Marketing and How to Craft Contagious Content 的 950 个评论（共 1,681 个）

创建者 Diego G T

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May 27, 2017

Excelente, ameno, directo al punto y realmente práctico.

创建者 Emmanuel G

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Nov 20, 2023

Gran contenido introductorio a psicologia del marketing

创建者 wael i a E

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Dec 25, 2022

thank you for course , very informative and very simple

创建者 Rudi W

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Dec 3, 2020

Fantastic, really enjoyed it and will refer back often.

创建者 Karmaresh P

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Apr 17, 2020

Brilliant Stuff! Loved the SUCCES and STEPPS framework.

创建者 Ayman Z

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Sep 16, 2018

Very useful materials! will be my reference for a while

创建者 Jenny P

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Aug 1, 2018

It a very useful course for open the view of marketing.

创建者 freelance w

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Jan 31, 2018

I enjoyed this course. Easy to follow and informative.

创建者 Nzube E

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Aug 23, 2017

Really liked the course. Short, sweet and to the point.

创建者 Laurence B

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Jul 17, 2017

Very good Course with a lot of very concrete examples .

创建者 Martin R

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Feb 24, 2017

Awesome! Needs some improvement on the slides though...

创建者 Igor M

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Jul 23, 2020

very helpful and motivating to learn more on the topic

创建者 Izabela J

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May 28, 2020

Amazing and very useful course. The teacher was great.

创建者 Dhruv B

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May 21, 2020

great insights and detail. effective teaching content.

创建者 Melissa M G P

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Apr 7, 2020

Excellent information in a very easy to follow format!

创建者 Tissya M

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Apr 3, 2020

Thank you so much. Very comprehensive and interesting!

创建者 Daniel R

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Apr 2, 2020

It was great to learn how and why things become sticky

创建者 kumar v t

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Oct 11, 2018

engaging , short & crisp, eye opening for any marketer

创建者 Valaguru

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Apr 12, 2018

Excellent learning of making a product / service viral

创建者 Natali W

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Sep 2, 2017

Loved this - very useful insights learned. Thank you.

创建者 A N

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Jul 25, 2017

clear and nicely described. Interesting topic, thanks!

创建者 Marko M

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Mar 14, 2017

The best and must-read in the content marketing field!

创建者 Ninel B

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Jun 6, 2016

Interesting course, useful ideas! Thanks, Professor!!!