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返回到 Viral Marketing and How to Craft Contagious Content

学生对 University of Pennsylvania 提供的 Viral Marketing and How to Craft Contagious Content 的评价和反馈

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5,281 个评分

课程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

热门审阅

VN

Apr 4, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

筛选依据：

976 - Viral Marketing and How to Craft Contagious Content 的 1000 个评论（共 1,681 个）

创建者 Samuel F

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Sep 27, 2016

Some great marketing points, thanks Professor Jonah

创建者 ENIS R

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Sep 7, 2021

Excellent course. Very happy to have participated.

创建者 April R E

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Feb 27, 2021

Useful insights. thank you so much! God bless you!

创建者 Douglas J S

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Apr 30, 2020

Insightful. Brilliant strategy. Clearly explained.

创建者 Antonio D

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Oct 20, 2017

Excellent course about viral marketing! well done!

创建者 Charl M D A

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Oct 17, 2017

Very great and helpful content! Thanks Mr. Berger!

创建者 Tsz H D K

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Jun 7, 2017

Easy to understand and follow.

Useful information.

创建者 Noha A

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May 29, 2017

Super easy, fast, strait to the point, and helpful

创建者 Magdalena A

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Apr 23, 2016

Very useful and enjoyable! I totally recommend it!

创建者 Alex M

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Oct 12, 2019

Most interesting course I have ever took!

Love it!

创建者 Giorgi M

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Jun 23, 2017

Simply and at the time very useful, thanks a lot.

创建者 Ong S

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Apr 9, 2017

Easy to follow, with many examples to learn from.

创建者 mahmoud e

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Jun 2, 2024

I learned a lot from this course, I recommend it

创建者 Reinhard S

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Jul 18, 2021

It was so great to learn from him! Thanks a lot!

创建者 Mohammad A P

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Jun 16, 2020

Very interesting way of teaching. Loved the way.

创建者 Nevena V

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Jun 10, 2019

Great course! Very useful and explained clearly.

创建者 Faith A A

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Mar 7, 2019

Amazing course you cannot afford to miss out on.

创建者 Jennifer A

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Dec 30, 2018

Straightforward introduction to Viral Marketing.

创建者 Vainathayamalan V

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Sep 17, 2017

Excellent Content and Videos were so interesting

创建者 David R S T

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Jul 22, 2017

This course was extremely insightful. Thank you!

创建者 Nichole z

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Mar 27, 2017

useful content and absolutely enjoyed the course

创建者 Abhishek G

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Oct 15, 2016

great one. I enjoyed it and learned alot. Thanks

创建者 Angela N C

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Nov 16, 2024

An excellent course. I definitely recommend it.

创建者 Amirhossein R

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Nov 27, 2021

That was a great course with practical examples