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学生对 University of Pennsylvania 提供的 Viral Marketing and How to Craft Contagious Content 的评价和反馈

4.8
5,281 个评分

课程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

热门审阅

VN

Apr 4, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

筛选依据:

1001 - Viral Marketing and How to Craft Contagious Content 的 1025 个评论(共 1,681 个)

创建者 Fifin T

Apr 22, 2021

enjoyable, useful, engaging, short, and concise

创建者 SHERWIN D

Feb 27, 2021

This will help me a lot with starting my pages.

创建者 Juan C A G

Jul 11, 2019

Very useful information in a easy way to learn!

创建者 Felipe P

Oct 19, 2017

Really usefull and dynamic course. I recommend.

创建者 Andy C

Sep 13, 2017

It's great course I ever learned,so eazy to und

创建者 Ady L

Jul 11, 2017

Thanks. i love the course and its presentation.

创建者 Amir V

May 4, 2016

very well structured and explained. Thank you.

创建者 Raini

May 10, 2024

One of the best classes I have ever completed.

创建者 Sharlene C

Dec 11, 2021

OMG. That professor was an awesome instructor.

创建者 Ignacio C

May 19, 2020

Ya no me permite entrar al curso para repasar.

创建者 Sofia M C

May 29, 2019

A very interesting course, i really suggest it

创建者 Ahmed N

Mar 7, 2018

The most easy to understand course I must say.

创建者 Jiwei L

Apr 19, 2017

very useful course, I've learned a lot from it

创建者 Gianluca S

Apr 11, 2017

Very useful, the audio is a little bit too low

创建者 Buntu M

Apr 9, 2017

Amazing Course, I will use it accordingly. :-D

创建者 Rafal J

Apr 7, 2017

An excellent and funny professor! Great course

创建者 Nur L b A A

Jan 16, 2017

I find the lecture videos very understandable.

创建者 Cyril D

Dec 27, 2015

Very good content and delivery, a true keeper.

创建者 Carina

Oct 16, 2023

I learned so much. This course is phenomenal.

创建者 Esraaa M

Jan 23, 2023

i really enjoyed this course and learned alot

创建者 Shamir W

Jun 8, 2022

Jonah berger is simply amazing . No words....

创建者 Orielene A D

Sep 17, 2020

Prof made it easier to understand and absorb.

创建者 Erik L

Aug 7, 2020

Very good intro into key marketing principles

创建者 Klara M L

Jul 29, 2020

A lot of useful general knowledge. I like it.

创建者 Juan E S

Jun 5, 2020

Simple, Claro y Efectivo. Un curso excelente.