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学生对 University of Pennsylvania 提供的 Viral Marketing and How to Craft Contagious Content 的评价和反馈

4.8
5,281 个评分

课程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

热门审阅

VN

Apr 4, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

筛选依据:

901 - Viral Marketing and How to Craft Contagious Content 的 925 个评论(共 1,681 个)

创建者 Oscar A H A

Feb 19, 2017

need more reference abpout the books about viral marketing.

创建者 Eufrocina B

Sep 25, 2020

The most fascinating and engaging course I've done so far!

创建者 JESUS G D

May 2, 2020

Marvelous course, one of the best professor i've ever had.

创建者 Philip J

Apr 23, 2020

Great class, what an amazing instructor! Totally recommend

创建者 Cyrine B

Oct 27, 2019

Amazing and catchy content ! I really enjoyed this course

创建者 Scott S

Nov 4, 2018

Very interesting content and easy to understand and apply.

创建者 Chuong T

Nov 10, 2017

Short, Concise, and to the point. Love the video example.

创建者 Luiza T

Oct 25, 2017

Amazing course, super informative, interesting and smooth.

创建者 Agustín N F C

Oct 30, 2016

Really good, lot of ideas came out to me from this course!

创建者 Tomás M

Feb 9, 2016

El curso es excepcional. Muy útiles y repletos de ejemplos

创建者 Glendyne R

Apr 18, 2025

Great info with an engaging instructor. I learned a lot.

创建者 Helmi H

Apr 8, 2020

Thanks professor, practical knowledge, easy to implement.

创建者 Gianfabio I

Mar 24, 2020

Excellent, well presented, strcutured, easy to understand

创建者 Angeli G

Sep 18, 2019

This was interesting and led me to explore other courses.

创建者 Diego E

Sep 20, 2018

Genial curso! Muy interesante y lleno de buenas ideas. :)

创建者 Joseph O

Apr 30, 2017

If you want to get anything to go viral; get this course!

创建者 Nebojsa V

Dec 12, 2016

Very short and very precise. One of the best I had so far

创建者 Robert B

Nov 17, 2016

Really useful and very interesting - I loved this course!

创建者 Vira A

Aug 8, 2016

awesome structure of courser and very clear explanations!

创建者 Lili (

Nov 1, 2022

Muito bom, contribui muito para meu sucesso profissional

创建者 Stanislav S

Jun 28, 2020

Magnificant for understanding viral marketing influence.

创建者 Sandra F

Apr 26, 2020

Very good course tu understand how marketing viral works

创建者 Jacob F

Oct 9, 2017

Amazing, quick and efficient. Would certainly recommend.

创建者 Puneet P

Oct 8, 2017

Good pointers and basics on how things go viral. Useful.

创建者 Elmir M

Jun 20, 2017

The course is very useful, insightful and easy to learn.