Chevron Left
返回到 Viral Marketing and How to Craft Contagious Content

学生对 University of Pennsylvania 提供的 Viral Marketing and How to Craft Contagious Content 的评价和反馈

4.8
5,291 个评分

课程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

热门审阅

TL

May 13, 2020

Exceptional course. Very engaging. Nice balance between lecture and practical examples of well executed marketing. Definitely worth the investment in time and money for marketing professionals.

VK

Jun 2, 2020

The course was interesting as in my opinion it not only touched on marketing but also social psychology. In addition all the material was presented fairly well with an ample amount of examples.

筛选依据:

826 - Viral Marketing and How to Craft Contagious Content 的 850 个评论(共 1,681 个)

创建者 Yuli K

Dec 6, 2020

One of the best courses ever! Thank you so, so much, Jonah Berger!!!

创建者 Carolyn G

Apr 21, 2020

Honestly, the best instructor, clear information, excellent content!

创建者 Dunja S

Mar 12, 2018

I loved this course! Very interesting and catchy!Have learned a lot!

创建者 Ryan R

Sep 22, 2017

Very informative, and pertinent to my field of interest. reat course

创建者 RIDWANUL M

Sep 24, 2020

Simply awesome! Learned a lot from this course. Jonah sir is great!

创建者 Beth D

Apr 4, 2020

Very thorough and easy to understand. Highly recommend this course.

创建者 Hasan R C

Jul 8, 2019

Wonderful course including many illustrations and scientific works.

创建者 Ruchir J

Jan 18, 2019

Explained in a way that the educational content is also contagious.

创建者 Alexandra S

May 10, 2018

Really good delivery, tons of interesting and engaging information.

创建者 Wei H L

Jul 15, 2017

Lots of great ideas to improve and excellent presentation. Awesome!

创建者 Greg C

Jul 1, 2017

Very clearly explained and interesting, I really liked this course.

创建者 Kaleem Q

Jan 6, 2017

Outstanding. Short course, easy to follow along and very insightful

创建者 Ricardo S

Apr 20, 2016

Super course. Very concise but full of insight. Highly recommended.

创建者 Miguel a c e

Sep 10, 2025

muy util con informacion muy practica y aplicable en cada momento

创建者 Ram I

Feb 6, 2021

Great course , lots of examples and stories that make it memorable

创建者 Genevieve M

Jun 13, 2020

This course is very useful especially if you're a content creator.

创建者 Akshay G

May 25, 2020

perfectly framed , short yet comprehensive course. thank you, sir.

创建者 Chonlada J

Apr 8, 2020

It's so fun and easy to follow the lesson like I'm watching series

创建者 Moritz B M D

Apr 8, 2020

Very engaging overview about the backgrounds of contagious content

创建者 Mikhail S

Jun 11, 2018

Very easy and focused on business! Good pace. No milk and water 👌

创建者 Ani T

May 10, 2017

Great course! very interesting stuff and useful ideas! <3 loved it

创建者 Rahul D

May 7, 2017

Worth read, really a helpful course to know about viral marketing.

创建者 Yifan F

Apr 13, 2017

My favorite class on marketing so far! Never skipped a second haha

创建者 TH R

Dec 22, 2016

Very interesting course with great examples of real life marketing

创建者 Sam L

Dec 23, 2015

Very interesting and logical presentation. I enjoyed the lectures.