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学生对 University of Pennsylvania 提供的 Viral Marketing and How to Craft Contagious Content 的评价和反馈

4.8
5,281 个评分

课程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

热门审阅

VN

Apr 4, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

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701 - Viral Marketing and How to Craft Contagious Content 的 725 个评论(共 1,681 个)

创建者 Gregory D

Apr 12, 2020

I thought this was a great medium to learn and Professor Berger kept it very interesting.

创建者 YEJJU S S

Nov 23, 2019

Its really spell-bounded video where i founded a variety of different marketing strategy.

创建者 Emily K

Jan 27, 2018

Awesome course! Loved the professor; great to supplement my current coursework with this.

创建者 Breno N

Aug 29, 2017

Excelente curso introdutório para quem tem interesse em atrair atenção nas redes sociais.

创建者 Lara P

Aug 7, 2017

Speaker was great in delivering the class, he was engaging and I liked his tone of voice.

创建者 Amber M

Jun 18, 2022

I really enjoyed this course. its packed with tons of information and relatable ocntent.

创建者 Angela P

Apr 15, 2017

Excellent course! Straightforward information, very friendly videos, easy to understand.

创建者 Sandy H

Apr 7, 2017

Excellent delivery by Prof Jonah Berger with sterling examples that simplifies learning.

创建者 Janett G V H

Sep 8, 2020

It is an amazing course, I appreciate the examples and the way it was explained. Thanks

创建者 Yingying G

May 20, 2017

Useful and inspiring course, with a large amount of examples, graphics and stastistics.

创建者 Jacky R

Feb 3, 2017

Very easy to follow and understand and it's great for those who are stretched for time.

创建者 Sasha T

Oct 7, 2020

Really informative, great case studies and really well communicated. Highly recommend.

创建者 Faisal A

Jun 9, 2020

Great course with a great instructor. Great option for Marketeers and Product Manager.

创建者 Carola S

Nov 24, 2017

The content was more than interesting and the professor explains conceptos very clear.

创建者 Deleted A

Nov 23, 2017

It is very good course with prectical material, which everyone can appry in daily work

创建者 Polina K

Jul 23, 2017

Really great course! Thanks a lot to everybody who made it so interesting and amazing!

创建者 Wu P

Mar 2, 2017

A self-contained, handy and practical guide to craft contagious content for marketing.

创建者 Taylor A

Oct 25, 2016

Great introductory course for getting in the right mindset for creating viral content!

创建者 David C H

Jun 12, 2016

The author is very engaging and made the material easily understandable and enjoyable.

创建者 Taher P

Dec 30, 2015

Excellent content of the first module, clear insights from Instructor. Thanks Coursera

创建者 Igor Z

May 21, 2017

Thank you for the course! Now I understand how viral marketing works! Perfect course!

创建者 Arash A

Jan 30, 2017

that was a great course for me , i did not have any information about viral marketing

创建者 Deleted A

Dec 1, 2016

Loved the lectures. I finally felt how interesting WOM and branding is!! Thanks a ton

创建者 Jason M

Mar 21, 2016

Cool course. Great information and reinforcement of the basics that work effectively.

创建者 anand l

May 2, 2020

Mr.Johan Berger his english accent is super. The way he exposes things are also nice