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学生对 University of Pennsylvania 提供的 Viral Marketing and How to Craft Contagious Content 的评价和反馈

4.8
5,281 个评分

课程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

热门审阅

VN

Apr 4, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

筛选依据:

626 - Viral Marketing and How to Craft Contagious Content 的 650 个评论(共 1,681 个)

创建者 Smruti M

Jul 28, 2017

Excellent Stuff . Pure science and practical way to understand how to craft for contagious content.

创建者 elle

May 8, 2017

I love this course. Learned a lot of surprising information! Great speaker, engaging voice. Thanks!

创建者 İbrahim N

Jun 20, 2016

An excellent course for getting the big picture of the content creation and community calculations.

创建者 Sandra L

Mar 2, 2022

The course is helpful to my daily job. I love that the course it easy to understand and practical.

创建者 Uche B E

Feb 22, 2021

I really learnt a lot. Really can't wait to apply all that i have learnt so far in my line of work

创建者 Gabriela O

Jul 10, 2020

It was valuable information that reinforces more about my experience as a social media strategist.

创建者 Giacomo F

Apr 5, 2020

Well done, interesting contents, good professor, many example, good platform to work with. Thanks!

创建者 gvs c

Aug 29, 2017

Very well Explained with Practical Approach and Real world Scenarios which can be easily applied .

创建者 Docu L

Jun 1, 2017

I taught my mom about the funny stories and commercials from this course, now, she likes economics

创建者 Roman K

Mar 27, 2021

It was very exciting to visit these online classes. Thank you Coursera and Professor Jonah Berger

创建者 Diana G

Jun 17, 2020

Great professor! Used interesting content and the best real life example to understand it better.

创建者 Christos N

May 10, 2020

Absolutely engaged, a fantastic course by a fantastic Professor-storyteller. Thank you massively.

创建者 Emily

Apr 29, 2020

Absolutely LOVED this course. Clear, concise content - well illustrated and explained. Thank you!

创建者 Christof

Apr 5, 2020

Easy to comprehend, the examples (cases) really help you to get some ideas for your own projects.

创建者 Laura S

Jul 6, 2018

Such good information! I felt like I learned a lot and that he reinforced each message he taught!

创建者 Goran O

Jun 11, 2017

Excellent course. Knowledge gain with this course is applicable in all spheres of life.

Thank you!

创建者 Bryan M

Jan 24, 2025

Great pace, and great mix of strategies, definitions, examples. And a very personable Professor.

创建者 Maria R

Jul 1, 2024

As someone who has no marketing career, this was a really insightful course for a rookie like me

创建者 Sreedhar D

May 8, 2021

Great Course on understanding the importance on social networks in making content contagious !!!

创建者 hanif s

May 25, 2020

Amazing course, The science behind viral marketing was easily explained and greatly transcribed.

创建者 Elisabeth Z

Jan 3, 2018

Great information presented in a straightforward and entertaining platform. I audited the class.

创建者 Evgeny

Sep 3, 2017

It gave me a lot of useful information that I would use in my professional field. Great lecture!

创建者 Kenneth “ C

Jul 7, 2017

Great course to help in understanding Social Media and how to best use it for your area of work.

创建者 Eleni C

Jun 2, 2017

Very interesting course with lots of practical examples! I would definitely recommend to others.

创建者 Michelle T

Aug 25, 2021

Amazing course provided by a great professor. Very calm speech and easy to understand examples.