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学生对 University of Pennsylvania 提供的 Viral Marketing and How to Craft Contagious Content 的评价和反馈

4.8
5,281 个评分

课程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

热门审阅

VN

Apr 4, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

筛选依据:

726 - Viral Marketing and How to Craft Contagious Content 的 750 个评论(共 1,681 个)

创建者 Marina G

Apr 11, 2020

the content is concentrated and perfectly illustrated.. it was an amazing experience

创建者 rewan m m m

Oct 5, 2017

it's really one of the best courses i took, may look short but straight to the point

创建者 Sebastian G

Aug 29, 2017

Great material to help you go through the basics. Real page(well, screen...)-turner.

创建者 Vassilena V

May 6, 2017

A nicely done overview of Jonah's book "Contagious" with lots of practical examples.

创建者 Nolen J

Feb 20, 2017

Very interesting framework for thinking about how to be effective with social media.

创建者 Claudia o

Nov 16, 2016

Wonderful course, very useful and the materials are taught in a fun interesting way.

创建者 Karen

Sep 25, 2024

Excelente profesoner, un curso dinámico, interesante y con muchos casos de estudio.

创建者 [email protected]

Sep 14, 2023

I watched the entire course over 2 days - it was interesting and held my attention.

创建者 NARISSA H

Jun 28, 2022

Exceptional. It's simplicity made it very memorable. Already applying the concepts.

创建者 Chris C

Aug 4, 2020

Great, quick course on the principles of viral marketing and making messages stick.

创建者 Wensi A N

Jun 12, 2020

This lesson really open my mind about marketing! It is really suitable for beginner

创建者 Deleted A

May 2, 2019

Really interesting and helpful. I will definitely be able to apply this to my work.

创建者 Meshell M

Oct 7, 2018

Super interesting course - professor's delivery of information is simple and clear.

创建者 Vinoth K

Jun 7, 2018

New Concepts and very insightful course. A must take for all marketing enthusiasts.

创建者 Soumitra S

Apr 22, 2017

I learnt so much from this course even though i'm not that interested in marketing.

创建者 Max L

Oct 10, 2016

The course is great, very informative and easy to remember.

I like the book as well.

创建者 Deborah L

Jan 1, 2022

Easy to understand course, great videos with a mix of helpful graphics and slides.

创建者 D K C S D

Sep 26, 2020

If you looking for a Viral Marketing Knowledge ... Yes you are in the right place.

创建者 Percy L W

Aug 21, 2020

I really enjoyed the course and found it very informative as well as entertaining.

创建者 Crissa M S

Jul 3, 2020

It's short but is very concise! Worth taking, great examples, and great professor!

创建者 Lia M

Mar 22, 2020

Thank you very much for giving me this opportunity.

Best regards

Lia Martirosyan

创建者 Aleise A S P

Jan 24, 2020

Memorable, engaging, and easy to apply in daily life. Thanks for a quality course!

创建者 Ihab H

Sep 12, 2017

Very practical, realistic course which revealed the scientific part of viral world

创建者 Jess A

Jul 11, 2017

It really tought me how to get my product and content viral, how, to whom and why.

创建者 Jasmin S V

Apr 17, 2017

Very informative. Nice examples and absolutely gripping! Very well done. Thank you