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学生对 University of Pennsylvania 提供的 Viral Marketing and How to Craft Contagious Content 的评价和反馈

4.8
5,281 个评分

课程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

热门审阅

VN

Apr 4, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

筛选依据:

601 - Viral Marketing and How to Craft Contagious Content 的 625 个评论(共 1,681 个)

创建者 Annie F

Jun 6, 2020

an excellent program about how to do content in the social media, the tools to do it in a effective way

创建者 Kshitij M T

Mar 29, 2020

Very informative course! And professor Berger has made it really interesting with all the analogies...!

创建者 Stephanie A J

Mar 27, 2020

Super interesting! I was really engaged throughout the whole thing. I managed to complete it in 2 days.

创建者 Luis A G G

Sep 22, 2016

This is one of the greatest and most useful courses i've ever taken, simple, easy to follow and amazing

创建者 Liliana M

Jul 28, 2016

Completely loved this course! Very well explained and what I liked the most was its practical approach.

创建者 Tushar K M

Dec 20, 2015

Well explained and good examples...Basic stuff we tend to forget when we move up in the corporate world

创建者 Amber B

Mar 24, 2022

This course was very interesting. I have come across things I never knew. Thank you professer Jonah!!

创建者 PRAJWAL H

Sep 21, 2021

Worth it, sit in for 2 hours of video and they make it stick in your brain of what works in marketing

创建者 Abhinav J

Jul 7, 2017

Excellent concepts. Would love to do an advanced version of this course if something similar comes up.

创建者 Si

Dec 7, 2020

This course is very informative with a lot of tips and tricks to write and create attractive content.

创建者 Ambarish K

May 15, 2020

I really loved the course. This course gave me many new insights to work within my marketing Journey.

创建者 duaa a

Apr 21, 2020

This course is very useful and simple to understand with valuable information. I highly recommend it.

创建者 Melanie B W

Feb 4, 2019

Simple, pretty much basics, but taught in an amusing and fun to watch and listen sort of way. Thanks!

创建者 Dan W

Mar 1, 2018

Did exactly what its title said - efficiently, succinctly and captivatingly. I recommend this course.

创建者 Kim V

May 24, 2020

This course has been very insightful for me. I appreciate the pace, and I appreciate the cases used.

创建者 Julio L

Dec 17, 2017

Lots of great information and well-put together. Excellent for start-ups and other small businesses.

创建者 Tom P

Dec 7, 2015

Highly recommend. Exceptionally engaging. Practical information that can be implemented immediately.

创建者 Stéphanie L

Apr 26, 2025

Excellent, value packed, concise and to the point. I took away so much from this course. Thank you!

创建者 George K W

May 4, 2020

I did learn that there is a science that makes things stick & be contagious, its not an accident!!

创建者 Victor J J

Dec 13, 2017

This course meant a lot for me, the knowledge that I acquired was to helpful for develop my career.

创建者 Deleted A

Oct 14, 2017

One of the best structured and informative courses I've taken. I recommend this course. Well done!

创建者 Preeti S

Aug 19, 2017

Loved the course. The explanation, content all of it was excellent. I highly recommend this course.

创建者 Kshitiz S

Aug 18, 2017

Easy to understand and makes a lot of sense if you can relate with your own environment. Thank You.