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学生对 University of Pennsylvania 提供的 Viral Marketing and How to Craft Contagious Content 的评价和反馈

4.8
5,281 个评分

课程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

热门审阅

VN

Apr 4, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

筛选依据:

676 - Viral Marketing and How to Craft Contagious Content 的 700 个评论(共 1,681 个)

创建者 Kezia N

Jun 7, 2020

+ the professor has a fun personality and energy

+ the lesson is very useful and applicative

创建者 Vinit S

Apr 16, 2020

To the point, succinct, and simple to understand. Would recommend to anyone as a refresher.

创建者 Felipe W

Mar 22, 2018

I'm really enjoying doing this course and all the subjects that are brought into discution.

创建者 Ross A

Oct 6, 2017

Brilliant course. Entertaining, informative, and easily digestible information and content.

创建者 Patrick R

Aug 25, 2017

Great class with directly applicable knowledge I intend on putting into action immediately.

创建者 Adrian C

Jul 4, 2017

Fantastic course. It's a perfect compliment to Professor Berger's book. Highly recommended.

创建者 PALLAV K S

Mar 23, 2017

A great course . Thanks a lot Prof. Berger - it was really engaging and interesting course.

创建者 Utkarsh M

May 18, 2021

It helped me a lot in increasing my marketing skills. It is a great course one must study.

创建者 Sheel K

Oct 14, 2020

crips and quite executable ideas. fun learn with insights of how ideas grow big and spread

创建者 Hannes H

Jul 25, 2020

Good course, but you have to take some notes. Otherwise the information will not stick ...

创建者 Ajinkya S Y

Jun 19, 2020

Course was shorter than my expectations. Could definitely add more content to this course.

创建者 anupam b

Jun 8, 2020

Very unique and interesting course. A must do course for all the marketers of digital era.

创建者 Cherisse K

May 19, 2020

Great class! Concise instruction, interesting stores/examples, practicing what you preach!

创建者 Özge S G

Apr 2, 2018

Very useful and enjoyable. It is short but I passed the course with a lots of information.

创建者 B A

Feb 19, 2018

Amazing course. The instructor delivered the info really well. I wish he has more courses.

创建者 Ujvala V

Dec 17, 2017

Great professor, kept me engaged , learned a lot and would take any course with him again.

创建者 Natalia T

Dec 15, 2017

Great course, really interesting and fun to watch. I feel like I learned a lot. Thank you!

创建者 Liat L

Jul 27, 2017

Excellent course, very engaging and helpful for thinking about contagious marketing ideas.

创建者 Omar S

Apr 9, 2023

As a person with a Bachelors in Marketing I still learnt plenty! Amazing and informative.

创建者 李云蓁

Dec 29, 2022

I think this course systematically goes through viral marketing, which is helpful for me.

创建者 Sara M

Jul 14, 2022

Very straightforward and interesting. Ideal for those approaching the world of marketing.

创建者 Malize E

Mar 12, 2022

Entertaining, well crafted, very interesting. One of the best courses I took at Coursera.

创建者 living j

Sep 16, 2021

really enjoyed this class and its content! It was well presented and easy to comprehend.

创建者 Omkar P

May 29, 2020

This course has helped me understand the science behind how to craft a contagious content

创建者 Arash S N

May 22, 2020

missing the slides to be downloaded. there were links and so on that were not accessible.