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学生对 University of Pennsylvania 提供的 Viral Marketing and How to Craft Contagious Content 的评价和反馈

4.8
5,291 个评分

课程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

热门审阅

GM

Jul 29, 2016

This is the first online course I've completed. I really found it so useful that I took several notes. Looking forward to another advanced course in the same field and by the same instructor.

JT

May 11, 2018

The content provided was very insightful. I do wish that more of the referenced materials in the lectures were sited accessibly with more links. (to be fair links to studies were sometimes provided)

筛选依据:

651 - Viral Marketing and How to Craft Contagious Content 的 675 个评论(共 1,681 个)

创建者 Chevelta A S

May 16, 2020

This was an awesome course! Very informative. Great teaching.. Extremely valuable information.

创建者 Veronica G

Dec 26, 2017

Information is easy to digest. Applicable to other aspects of marketing: online, personal, etc.

创建者 Gabriel A B

Sep 27, 2017

The only thing bad about this course is: It is too short. Perfect course! Sharp, smart, simple.

创建者 Khairunisa M

Sep 2, 2017

It gives me many valuable input both as marketing lecturer and blogger. Keep up the good work!

创建者 Anniebelle V d D

Aug 24, 2017

I enjoyed it a lot and finished the course in one day! Very informative and highly recommended.

创建者 Ramona E

Jul 13, 2021

I just loved it! I took concrete action immediately after each week of the course! Well done!

创建者 Tina

Mar 1, 2021

I enjoyed this course a lot and it was very helpful. I love the way information was presented.

创建者 Janet M C

Feb 3, 2021

Highly information and easy to follow, content was very engaging with great practical examples

创建者 Adinda S

Jul 8, 2020

this course is very helpful to become a reliable marketing in using viral marketing strategies

创建者 Bushkevich N

Oct 7, 2017

excellent, straight to the point, engaging, informative course. Very good lecturer (teacher).

创建者 Kenji O

May 28, 2017

Great content provided by Professor Dr. Jonah Berger, I'm happy to take this course. thank you

创建者 Michael S

May 11, 2023

I found this course really interesting and discovered new ways to analyse people's behaviour.

创建者 Ruel N

Jul 17, 2022

Great Course It help a lot and not only for marketing but also management. Or Managing people

创建者 Nicholas R

Jan 10, 2022

Terrific course and great introduction to Marketing strategies – thanks to Professor Berger!

创建者 Elena S

Sep 21, 2021

Great course! Very informative with lots of practical examples, very well structured and fun.

创建者 Wesley F

Jan 12, 2021

Great content with simple and informative delivery. Very helpful and a great course to audit.

创建者 Nopadol R

May 21, 2020

I really love this course. It is so useful. I am a big fan of Professor Jonah Berger as well.

创建者 Deleted A

May 11, 2020

Amazing course..

I want to be a content marketer & this course help me a lot.

Thank you so much

创建者 Anastasia

Oct 27, 2018

Курс очень интересный, с огромным количеством примеров. Информация полезная и легкодоступная.

创建者 Mahnoor H N

Feb 22, 2018

So precise, so to the point. I was scared to even blink for I could miss on some information.

创建者 Valerie G

Feb 6, 2021

Love the experience! The ideas are presented cleanly and illustrated for clarity. Thank you!

创建者 Jose A G R

Jun 11, 2019

Great info, I am learning things that will turn out to be profitable stuff...great course...

创建者 Ricardo P O

Sep 18, 2017

It is very dynamic. I could find interesting elements to apply to my business. Thanks a lot.

创建者 Sarah R

Oct 19, 2020

I learned so much from this course, thank you for making each concept simple to understand!