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学生对 University of Pennsylvania 提供的 Viral Marketing and How to Craft Contagious Content 的评价和反馈

4.8
5,281 个评分

课程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

热门审阅

VN

Apr 4, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

筛选依据:

551 - Viral Marketing and How to Craft Contagious Content 的 575 个评论(共 1,681 个)

创建者 Mina D

Mar 20, 2020

Loved it! Very useful, really simple and vivid examples and most of all - interesting and not hard to memorize.

创建者 Allen K

Aug 21, 2018

Amazing course taught by GENIUS! After taking this course, I feel like a blind man who SEES for the first time.

创建者 Valerio V

Aug 29, 2017

Short, and on point, a good dose of psychology and facts that explain some of the core science behind virality.

创建者 Elena K

Jul 13, 2017

Very informative yet short and to the point. Really enjoyed it, looking forward to reading Prof. Berger's book.

创建者 Bianca M S C

Jul 2, 2020

This course help me a lot in viral content, well explain, love videos and examples, I am waiting more courses.

创建者 Lilian P A

Apr 1, 2020

Great course. It's really interesting, useful and it has great examples to understand every concept perfectly.

创建者 Sola Z

Aug 28, 2018

It was definitely the best course I've had on Coursera. Thank you Professor Berger. Wish you all the best.

Sola

创建者 Danielle P

Mar 27, 2017

I really enjoyed this course! I learned a lot, and the material and presentation was engaging and informative.

创建者 Deleted A

Feb 4, 2017

Everytime I find new information developed by Jonah Berger I attend it. He provides actionable, smart content.

创建者 Ziad M

Nov 23, 2022

This course is very useful and interesting besides, the professor is highly qualified and easy to understand.

创建者 Stanislav K

May 4, 2022

This was my first course on Coursera and I absolutey loved it! Now I have an appetite to learn more of those.

创建者 Garima B

Jul 29, 2018

So wonderful! Practical and easy day to day genius applications ! Completed week 1 and I already love it!! :)

创建者 alexandra c

Nov 14, 2017

Well communicated and clear, with samples that make easier to understand and think how to apply in real life.

创建者 Alfred M

Mar 26, 2021

this was the best course ive taken on coursera. the instructor is really good and the topics are captivating

创建者 Karen M

May 18, 2020

I loved this course.

Prof. Berger teach with storytelling, examples but also figures.

I strongly recommend it!

创建者 Chijioke U

Jun 12, 2019

Short, direct, practical...filled with plenty of advice that I can use right now to grow my online business.

创建者 Milan S

Sep 25, 2017

Thanks - keeps your attention and helpful information - something I will be able to use for my yoga business

创建者 Meri D

Sep 21, 2017

This is a great course, short and sweet. I am so glad that I completed the course successfully. Thank you.

创建者 minu m

May 6, 2017

The course has helped me look at viral marketing from a scientific perspective which is a lot more sensible.

创建者 Putu C

Jun 17, 2020

The lecture was given with great and related analogies which makes you understand the concept a lot better.

创建者 Arpita K

May 9, 2020

Amazing insightful and such useful information! Loved every lecture and content put forward in this course!

创建者 Biswajeet R

Nov 14, 2019

Good learning , will help me a lot to shape my content and choose my platforms to launch my posts and blogs

创建者 Valentino G

May 15, 2019

The course was very interesting and helped me understanding the scientifical background of viral marketing.

创建者 Julie

Dec 17, 2017

Short course but full of wonderful, helpful information! Concise and Scientific! Would totally recommend!

创建者 Maksat O

Dec 2, 2016

That's an fascinating course that turns the things that i thought was random before into the science based.