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学生对 University of Pennsylvania 提供的 Viral Marketing and How to Craft Contagious Content 的评价和反馈

4.8
5,291 个评分

课程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

热门审阅

GC

Nov 1, 2021

Interesting course with 'sticky' content and relevant examples that heighten the understanding of the concepts. Enjoyed the course and hope to apply the principles in my job role. Highly recommend.

GM

Jul 29, 2016

This is the first online course I've completed. I really found it so useful that I took several notes. Looking forward to another advanced course in the same field and by the same instructor.

筛选依据:

426 - Viral Marketing and How to Craft Contagious Content 的 450 个评论(共 1,681 个)

创建者 Moha-Nur H

Jan 15, 2022

I loved this course, it's not easy to make your content go viral, but this course make it look easy and simple. More thanks to the lecturer.

创建者 Phuoc B

Aug 9, 2021

This course just open a whole new world of marketing for me. I learned so much more about crafting content based on human behavior analysis.

创建者 AM

May 4, 2017

Have also read your book - this was a pleasing refresher. I was hoping for more pictures of the examples and stories you gave. All the best.

创建者 benjamin P

Mar 12, 2017

Muy buen curso, toca temas importantes en la industria. Además da claves para hacer que un producto o servicio sea contagioso y tenga éxito.

创建者 Richard K A

Mar 11, 2017

Great introductory course to creating sticky,viral content. I'd recommend it to anyone who wants to know about creating cut-through content.

创建者 Madhulika S

Mar 29, 2021

Thankyou so much for this Valuable lesson , It helped me both Professionally & Personally , Thankyou Professor Jonah Berger :) , Grateful .

创建者 Sam C

Jan 8, 2024

I was skeptical, but you do learn a lot of human psychology tactics to motivate people to take action and engage with the story you share.

创建者 Hussein O

Jul 5, 2022

Thank you so much for the opportunity to learn this course. I enjoyed every process of learning. Well detailed and interesting examplesnd

创建者 Ananda Z

Sep 17, 2021

I love this course since it's align with my interest but also help me to widen knew knowledge to fullfill my assignment, Thank you so much

创建者 Tatiana D

Dec 2, 2017

Amazing course! Everything is simple, structured, easy to understand, with a lot of great examples. And no fillers! Only info you can use!

创建者 Barbara B

Nov 17, 2017

The content is extremely clear with lots of exemples and we can easily apply what we've learnt to our own context. Great training, thanks!

创建者 Mayara F

Sep 18, 2020

Muito bom. Aprendi muita coisa nova e diferente. Obrigada pela oportunidade e conteúdo do curso! Sinceramente vou fazer vários outros!!!!

创建者 Ranjit S

May 11, 2020

I love the whole idea about this course. I have learnt more ideas and skill regarding marketing and contagious content. Much appreciated!

创建者 Christina O

Apr 16, 2020

Genuinely incredibly engaging and thought-provoking. This is a fun and informative course that can't be missed! I wish all were this fun.

创建者 manasi s

Apr 15, 2020

The Examples that the professor uses to explain all the various components in drafting content were really helpful in understanding them.

创建者 Carlos J

Jan 28, 2020

This course give you a very starting point to create and understand how to create contagious ideas and use it for any marketing strategy.

创建者 Anne-Héloïse P

Jun 12, 2018

I loved this course, especially the fact that the Professor gives so many examples which make the theory easy to understand and remember.

创建者 Sergio A F

Dec 15, 2015

Very valuable information! Great course! Loved it! Since the content is outstanding, I bought the book to learn in more details about it.

创建者 Ahmed s

Nov 13, 2021

Great Course With Great Content help me to understand Great and Valuable Strategies and methods For making My Content Contagious Content

创建者 Santa Š

Jan 9, 2021

The course is like a summary that has many useful tips and tricks for anyone interested in generating buzz about the product or service.

创建者 Iva A

Oct 21, 2017

Jonah was very engaging and the course content was excellent. Short and to the point I gained full understanding. I wish there was more!

创建者 Pandapotan S

Jul 15, 2022

Very engaging course and it open realistic behaviour on what happen on consumer and helps me think deeper to create a marketing content

创建者 Audria I

Oct 23, 2021

as a small business owner, this course helps me understand the most important aspect in creating marketing content. thanks for insight!

创建者 Thomas H (

Oct 1, 2020

Great insight into behaviour...this really solidified my understanding of contemporary marketing of products and ideas. 100% recommend.

创建者 Gabie R

May 20, 2020

Great! I learned a lot, the teacher was very engaging, and there was so much good information that I will be able to put to use! 10/10!