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学生对 University of Pennsylvania 提供的 Viral Marketing and How to Craft Contagious Content 的评价和反馈

4.8
5,281 个评分

课程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

热门审阅

VN

Apr 4, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

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476 - Viral Marketing and How to Craft Contagious Content 的 500 个评论(共 1,681 个)

创建者 Seoyun L

Sep 7, 2020

Interesting content that is well presented in a concise and fun fashion. Great integration of videos and slides within the video.

创建者 Aarohi N

Sep 1, 2025

This was such an interesting course. I learned so much new information and strategies of Marketing. It was creative and helpful.

创建者 Brenda N

Jun 10, 2020

Every insightful course, and also very easy to understand as the lecturer was relating everything to day to day life. Thank you.

创建者 N E

May 20, 2020

The professor designed a really well thought out and engaging course. I really enjoyed this and felt like I got a lot out of it.

创建者 Swetha N

May 4, 2020

The instructor taught very useful information. Like other courses in coursera, there can be some article suggestions to be read.

创建者 Kewal R G

Mar 25, 2020

the ideas and the examples with clear explanation made this course one of my favorite course in this platform. thank you so much

创建者 Clare A M

Mar 8, 2019

Great Course, very clear, concise and informative. Great teacher who gave stimulating examples to help memorize the information.

创建者 Nelda M

Mar 3, 2021

Very useful information presented is a very inviting manner. The Professor was engaging and the content was easy to understand.

创建者 Tengis B

May 24, 2019

Great course!

Some examples were a bit old for the sector. But the concept itself is still very contagious. Highly recommended!

创建者 Ada R F

Apr 10, 2019

Hello,

I enjoyed this course very much!

It was wonderful and I look forward to signing up for more courses with Professor Berger.

创建者 Julia K

Dec 14, 2023

The most useful, short, informative, interesting, joyful course on marketing. This teacher is a bomb! Thank you for the corse!

创建者 LeAnna C

Aug 9, 2021

refreshing, insightful, quick and efficent way to catch up on marketing ideals in coalition with principles of human behavior

创建者 Tiến V

May 13, 2021

This marketing course is practical and appealing. It helps me obtain useful knowledge about how to create contagious messages.

创建者 Agung N

Jul 9, 2020

Amazing teaching for the Professor, easy to understand and more practical implementation so i know what to do with this course

创建者 Brian A

Jun 3, 2020

Read the book & now completed the course. Really appreciate Jonah‘s ways & words of teaching. Great course & very useful info!

创建者 Khawlah A A

Nov 18, 2017

This is my 1st course in coursera! Thank you, I loved this course very much. It's very enjoyable, interesting and informative.

创建者 Sathish K S

Jun 1, 2016

When Marketing can go 360*, how about grabbing the best from low / free of cost. when we actually mind only on the End result.

创建者 Agosh B

Nov 7, 2020

Amazing course! Thank you! I would strongly recommend adding a module to explain practical applications of the topics taught.

创建者 Clark

Oct 11, 2020

The Panda Cheese videos are worth it alone 😂 It is like a glorified TED talk, but was intriguing and valuable. I enjoyed it.

创建者 Carlos A

Jun 18, 2019

EL curso es bastante interesante, contiene información actualizada y la manera de explicar del profesor es bastante dinámica.

创建者 Christy A

Apr 29, 2018

Interesting look at why some ideas take off and others don't. Definitely will apply the information gleamed from this class.

创建者 Sagar B

May 2, 2017

Wonderful Course and Professor ! Each one must do it, independent of what interest you posses for Marketing. Happy Learning !

创建者 Ricardo A A

Apr 26, 2017

Excelente curso, ayuda mucho como una introducción o un crash course en marketing en redes sociales. Ampliamente recomendado.

创建者 Veana M Q

Mar 8, 2017

Course was very insightful on helping me come up with better marketing campaigns and understand why some things become viral.

创建者 Pooja V

Feb 3, 2017

Excellent for a practising professional. The pace is easy and the flexibility to do it at your own pace is a great advantage.