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学生对 University of Pennsylvania 提供的 Viral Marketing and How to Craft Contagious Content 的评价和反馈

4.8
5,281 个评分

课程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

热门审阅

VN

Apr 4, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

筛选依据:

526 - Viral Marketing and How to Craft Contagious Content 的 550 个评论(共 1,681 个)

创建者 Surya M

May 11, 2016

Professional lectures

Appropriate integration of examples and research was very functional.

All in all awesome course.

创建者 Emmanuel U

Jun 22, 2022

If you ever plan on creating content that gains massive attention, you should go through this course at least once.

创建者 Phuong L H V

Sep 27, 2019

Excellent. I learn a lot from this course. I want to learn more courses from University of Pennsyvania and Coursera.

创建者 Fu'ad L

Dec 4, 2017

It's incredible how easily Jonah Berger broke down these concepts that will normally appear complex and complicated.

创建者 Bonnie B

Sep 19, 2017

Amazing educated content from a true specialist in this field. Totally inspired me to continue further in marketing.

创建者 Jessica M

Dec 13, 2016

Great! Learnt more about how networking really works and how to go about making a sales strategy more catchy! Thanks

创建者 Poonam S

Jul 5, 2021

The Course was very well conducted and meticulously covered the important aspects of the topic i had signed up for.

创建者 Andrew D

May 25, 2020

Great course! Very efficient and engaging. One of the more genuinely interesting courses I've taken in a long time.

创建者 Christina M

Mar 31, 2020

Engaging, informative, and fun way to learn. Great content, I plan to listen again, information was very valuable.

创建者 Maryna S

Mar 19, 2020

There are some great thoughts and a lot of information that will help you to understand what and how people thinks.

创建者 Mateo C G

Oct 22, 2016

Very informative and complete, poses great questions that are resolved as the course develops. Highly recommend it.

创建者 Egbochuo O P

Aug 16, 2017

Great! Very educational. Presented more insight on contents for marketing in order to achieve a much higher reach.

创建者 fan

Sep 7, 2022

Very insightful course. Both the content and the teaching style are engaging. I just hope there is more of this.

创建者 Orestis M

Feb 14, 2021

One of the best courses ever! The examples as well as the style of delivery were impeccable. Totally recommended!

创建者 Lawrence B

Oct 4, 2020

The course is quick, and very engaging. I appreciated all of the correlative lessons one could apply immediately.

创建者 Charmaine G

Sep 4, 2017

Great course! Very informative and easy to follow and understand. I will be applying quite a few of these. Thanks

创建者 Isabelle M

Feb 14, 2017

Thanks for these valuable insights. These are really inspiring and I'm willing to put them in practice very soon.

创建者 Nicole L

Jul 21, 2022

Professor Jonah Berger is excellent, engaging and funny. Great content examples and easy to understand language.

创建者 Felicia C

Jun 29, 2020

Love that the lectures are short yet practical, and the tools presented easy for anyone to learn and apply them.

创建者 Junep O

May 26, 2020

One of the best courses available on online marketing! Thank you so much Professor Berger. God bless you always.

创建者 Paridhi J

Jul 8, 2019

A wonderful learning experience. It was similar to the courses taught at my B-school but in a much better manner

创建者 shiva g

Jul 4, 2017

Great insights and the best part is the construction of stories behind every sector with the necessary examples.

创建者 LaShonda B

May 5, 2020

The instructor is very informative and knowledgeable! I wish this instructor offered more classes!!!!!!!!!!!!!!

创建者 Yousef A S

Apr 27, 2020

The coach is very excellent, the course is excellent, helpful and of great value, and I benefited a lot from it