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学生对 University of Pennsylvania 提供的 Viral Marketing and How to Craft Contagious Content 的评价和反馈

4.8
5,291 个评分

课程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

热门审阅

BG

Nov 15, 2022

Nice summary of research behind the power of social media, and a useful background for understanding and adding rigor to planning the structure of marketing to win word of mouth from viral content.

AS

May 14, 2020

Great course with a lot of insights! The examples were such good ones that really helped understand why something works the way it does. Brilliant instructor who was engaging from start to finish.

筛选依据:

851 - Viral Marketing and How to Craft Contagious Content 的 875 个评论(共 1,681 个)

创建者 Mazen A

Sep 18, 2023

It was really a great course and I learned many many things in it

创建者 نعمه ص ا ف

Dec 13, 2021

I benefited a lot from the course and also had fun while studying

创建者 Tatiana R

Jul 9, 2020

It was excellent, very practical and great examples. Recommended.

创建者 Monika s

Jun 10, 2020

It was good content course but facing issue to get my certificate

创建者 Pooja S

Apr 8, 2019

Amazing course! Very informative and useful. Thank you professor.

创建者 Ben F

Aug 16, 2017

amazing course! interesting, helpful and spectacularly delivered.

创建者 John G

Jun 12, 2017

Some very useful concepts that are easy to aply in life and work.

创建者 Zac P

Mar 21, 2017

Great lectures with plenty of useful examples and great insights!

创建者 Kristy G

Jul 5, 2016

I suspect I shall review this course multiple times. Great stuff.

创建者 Mariela S H

Jun 7, 2016

Loved it, very useful and easy to understand and put to practice.

创建者 Sandy A

Mar 17, 2018

Great course! Concise information, very well presented. Thanks!

创建者 Mitaali V

May 19, 2020

Informative and very easy to understand thanks to Prof. Berger!

创建者 Jeff G

Apr 22, 2020

Good practical learnings delivered in an easy to follow manner!

创建者 Santiago P

Oct 28, 2019

excelente curso informacion de alta calidad muy real y practico

创建者 Thomas M

Feb 13, 2017

Great content, would recommend to anyone in sales or marketing.

创建者 Maximilian B

Jan 14, 2017

Really helpful and interesting course which is also well taught

创建者 Anju T M

Aug 11, 2016

It is an exceptional course... holds the key to viral marketing

创建者 Madhav L

Jun 4, 2022

Everything is good but last modual have to be more intractive.

创建者 Krishnanunni V

Oct 30, 2019

A very informative course with well placed, relevant examples.

创建者 Erfan M

Mar 5, 2019

Very good course, covering message strategy in a modern sense.

创建者 RUCHIRA L

Aug 5, 2017

excellent course...helped me a lot to forge strategies at work

创建者 Victor S

May 14, 2017

Very useful, very engaging and interesting. Strongly Recommend

创建者 Dmytro N

May 7, 2017

A very good course to expand your knowledge of viral marketing

创建者 Momen W

Jan 6, 2017

It's amazing course from a world class tutor. Thank you Jonah.