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学生对 University of Pennsylvania 提供的 Viral Marketing and How to Craft Contagious Content 的评价和反馈

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5,281 个评分

课程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

热门审阅

VN

Apr 4, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

筛选依据：

951 - Viral Marketing and How to Craft Contagious Content 的 975 个评论（共 1,681 个）

创建者 Andjelo B

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Oct 30, 2024

Very nice and practical source of knowledge! Loved it

创建者 Marco C

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Apr 11, 2022

Well designed and easy to follow. Highly recommended!

创建者 VIKRAM J K

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Sep 7, 2021

the course was really simple had really great tricks

创建者 Pratham R

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May 3, 2021

i enjoyed learning this course.Big thanks to coursera

创建者 Ritin C

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Feb 25, 2021

great, easy to follow, well explained and very useful

创建者 Anastasia B

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Jun 5, 2018

Interesting, practical, useful and compact. Thank you

创建者 Kristen M

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Aug 29, 2017

Great course! Informative, interesting, and engaging.

创建者 Andrea C

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Apr 3, 2017

Amazing content! I'm really happy I took this course.

创建者 Aditya M

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Mar 14, 2017

Nice and interesting. Really useful for startup guys.

创建者 Kerri G

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Feb 13, 2017

This was a quick course with highly engaging content.

创建者 Leopoldo R J

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Oct 1, 2016

EXCELENTE CURSO.. BREVE PERO MUY RICO EN CONTENIDO

创建者 Frédérick B

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Mar 18, 2016

Probably one of the most insteresting MOOC out there.

创建者 Mercy J

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Aug 12, 2023

its exposes the nitty gritty if marketing. I love it

创建者 Michel E

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Jul 9, 2021

Clair, bien illustré, marquant. Un très bon moment.

创建者 Fernando C

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Jan 1, 2018

Excelente! tremendamente instructivo y clarificador!

创建者 Carlo B

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Nov 19, 2017

Thank you for your scientific work, professor Berger

创建者 Paweł P

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Sep 13, 2017

Great course. Well constructed. Valuable knowleadge.

创建者 Prasun C

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May 10, 2023

Great insights taught in an easy-to-understand way.

创建者 Măriuț A

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Aug 6, 2022

Great course and simply explained!!! Well done !!!!

创建者 Mary L

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Mar 17, 2022

It was a great experience! Extremely useful course.

创建者 Ayushi J

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May 12, 2020

Amazing insights, amazing content, amazing delivery

创建者 Nina M

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Feb 9, 2020

I found this course very usefull and easy to digest

创建者 Muhammad A

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Jul 17, 2018

A Truthful course from a Trustworthy teacher- Peace

创建者 Ritika D R

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Oct 8, 2017

So many use cases and real life examples! Loved it!

创建者 Katerina T

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Jan 7, 2017

A lot of great information and very easy to follow.