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学生对 University of Pennsylvania 提供的 Viral Marketing and How to Craft Contagious Content 的评价和反馈

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5,281 个评分

课程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

热门审阅

VN

Apr 4, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

筛选依据：

1251 - Viral Marketing and How to Craft Contagious Content 的 1275 个评论（共 1,681 个）

创建者 Alejandro A

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Feb 9, 2016

Simple yet useful.

创建者 Shadman N K

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Mar 12, 2024

A superb course!!

创建者 Jordi B

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Feb 17, 2022

Fantastic course!

创建者 Amihle M

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Sep 8, 2021

super interesting

创建者 XDIJSADIUADHSAIO7 T

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Nov 25, 2020

Course very good!

创建者 MUHAMMAD S

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Apr 2, 2020

Loved the course.

创建者 Alejandro A

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Jul 14, 2019

Very good course.

创建者 Ahmed G

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Oct 16, 2018

fantastic content

创建者 Artur S

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Sep 26, 2018

Inspiring course!

创建者 Tanjim U I

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Aug 14, 2018

Fantastic Course!

创建者 Aaditya A

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Nov 12, 2017

powerful insights

创建者 Seb G

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Aug 23, 2017

real good content

创建者 Tatiana M I

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Jul 1, 2017

excellent course!

创建者 Tallal B N

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Jan 3, 2017

Very Informative.

创建者 Kim N

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Nov 29, 2016

Amazing material!

创建者 Hoang A

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Oct 20, 2016

Best course ever.

创建者 C. C

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Apr 15, 2016

Awesome content!!

创建者 Nauman T

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Apr 15, 2023

Marvelous Course

创建者 Rafael d N A P

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Jun 30, 2022

Curso muito bom!

创建者 Ruchika T

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Apr 17, 2022

Pratical content

创建者 沈姿伶

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Oct 2, 2020

I LEARN A LOT !!

创建者 Joshah H

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Apr 2, 2020

Great fun class!

创建者 Sarah Y

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Mar 28, 2020

Wonderful class!

创建者 Ron D

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Jul 14, 2019

Very Informative